Brands
TAM AdEx: Service sector drives 31 per cent of radio ad volumes in Jan-Jun’24
Mumbai: TAM AdEx India has released its half-yearly report on radio advertising for Jan-Jun’24, which showed a three per cent rise in ad volumes compared to the same period in 2023.
The services sector remained the top contributor with thirty-one per cent of total ad volumes. The auto sector climbed to second place with ten per cent, followed by banking/finance/investment at eight per cent. Together, the top three sectors accounted for nearly fifty per cent of the total ad volumes. The top ten sectors remained consistent from 2023, with minor rank shifts.
In the top ten categories, ‘properties/real estates’ and ‘hospital/clinics’ retained first and second positions, contributing sixteen per cent and seven per cent of ad volumes, respectively. ‘Cars’ moved up to third position, recording a fifty-seven per cent growth in ad volumes. ‘Retail outlets-jewellers’ grew by twenty-nine per cent, while ‘multiple courses’ and ‘schools’ entered the top ten categories.
LIC of India held the top spot among advertisers, followed by Maruti Suzuki India. The top ten advertisers accounted for twelve per cent of the ad volumes, with LIC Housing Finance being the leading brand, followed by Alishan and LIC Jeevan Utsav. Notably, three brands in the top ten were from the banking/finance/investment sector, and two were from the auto sector.
Gujarat led the states with a twenty per cent share, followed closely by Maharashtra at nineteen per cent. Among cities, Jaipur topped the list, contributing nine per cent of ad volumes, with Nagpur and New Delhi following.
Evening time (5 pm to 9:59 pm) was the most preferred time band for advertising, contributing thirty-eight per cent of ad volumes, followed by the morning and afternoon slots. Ads of twenty to forty seconds in duration were the most popular, contributing sixty-seven per cent of total ad volumes. Shorter ads (under twenty seconds) saw an increase in share compared to the previous year.
Brands
Primus Partners appoints Akasa Air co-founder Neelu Khatri as independent director
Veteran aviation and defence professional joins as independent director
NEW DELHI: Primus Partners has appointed Neelu Khatri, a founding member of Akasa Air, as an independent director, strengthening the consulting firm’s board as it prepares for its next phase of growth.
Khatri brings more than three decades of experience across defence, aviation, aerospace technology and consulting. She was part of the core team that helped build Akasa Air from concept to launch, contributing to what has been widely described as one of the fastest airline scale ups in recent aviation history.
At Primus Partners, she will provide strategic guidance on corporate governance and help steer the firm’s long term growth plans. Her experience of building a start up into a full scale organisation is expected to support the consulting firm as it expands its footprint.
Primus Partners co-founder and chairperson Davinder Sandhu, said the appointment brings valuable expertise to the board. “Neelu’s journey across defence, aviation and consulting brings a rare blend of operational insight and strategic thinking. Her experience in rapidly scaling Akasa Air will be invaluable as we continue to grow while maintaining a strong focus on corporate governance,” he said.
Primus Partners, an India headquartered management consulting and solutions firm, has emphasised governance and board oversight since its early days. The company has also taken an unconventional approach by inviting its Gen Z employees to attend board meetings so that younger perspectives can contribute to discussions.
Speaking on her appointment, Khatri said the consulting sector is entering a transformative period shaped by emerging technologies. “The industry is evolving rapidly with the rise of AI. This is an exciting moment for an Indian origin consulting firm like Primus Partners to expand its product offerings and strengthen its presence globally,” she said.
She added that as the firm pursues ambitious expansion plans, her focus will be on ensuring strong governance frameworks and effective risk management as the organisation scales.
