MAM
Panasonic India forms new strategic business division – Spatial Solutions
NEW DELHI: Panasonic India has unveiled its new Spatial Solution Division, a move to expand the company's strong presence in the smart home solutions market. The Japanese electronics giant has also promoted Dinesh Agarwal as the new joint managing director of Panasonic Life Solutions.
In this new role, Agarwal will directly report to Panasonic India and South Asia President and CEO Manish Sharma.
"At Panasonic, we aim at updating the quality of living spaces with comfort, convenience and seamless connectivity. The formation of Spatial Solutions is a strategic endeavour towards this objective. We already have a strong market presence across consumer appliances and living solutions, and I am confident that under Dinesh’s dynamic leadership, the Spatial Solutions Division will drive significant growth for us in the real estate sector too in the coming years," said Sharma.
Agarwal said, " These are exciting times for the smart home segment as the concept of ‘home as the new hub’ is driving demand for multi-use living spaces. My vision is to create a compelling opportunity for Spatial Solutions by providing smart capabilities in alignment with the market demand."
Spatial Solutions will operate as a separate division that will combine the expertise of Consumer Appliances and Life Solutions to accelerate Smart Home Living Solutions including Miraie, Panasonic’s IoT & AI enabled Connected Living platform. The division will also focus on enhancing the solution architecture and develop new partnerships and alliances.
The Smart Home Solutions is Panasonic’s key strategy for the Indian market and its progressive trajectory. The new division is expected to solidify the company’s commitment and focus that could fuel the growth of b2b, b2c, and b2g business segments.
Brands
KFC turns tea time into dunk time with Khushi and Orry
Dunked range campaign mixes gossip, friendship and extra sauce.
MUMBAI: When the tea is hot and the chicken is hotter, you know it is going to be a night in. KFC has unveiled a new campaign for its all-new Dunked range, enlisting Bollywood’s favourite BFF duo Khushi Kapoor and Orry for a reel that serves sass with a side of sauce.
The video plays out like a familiar Gen Z script. A party is ditched after Orry’s swollen face becomes the evening’s plot twist. Instead of flashing lights and crowded dance floors, the duo opts for a cosy night in. Khushi proposes a New Year resolution to simply stay home more often. Orry counters with a more ambitious goal shedding his “gossip aunty” reputation, a claim that earns him a sceptical look.
Naturally, restraint does not last long. Before Khushi can finish her sentence, Orry launches into animated storytelling mode. Celebrity break-ups, DM drama, influencers on diets, the tea flows freely, and so does the dunking. Between bites and banter, KFC’s Dunked range becomes the unofficial third wheel, anchoring the conversation in indulgence.
The campaign cleverly mirrors product and persona. Just as the Dunked range promises bold flavours and generous sauce, the reel leans into exaggerated expressions, playful tension and friendship dynamics that feel instantly shareable. The storytelling is fast, cheeky and built for scroll culture.
By tapping into pop-culture references and the easy chemistry between the two personalities, KFC positions its Dunked range as the perfect partner for laid-back evenings where gossip is plentiful, resolutions are flexible and the sauce is unapologetically extra.
The campaign is now live across KFC’s digital platforms, targeting younger audiences who see food not just as a meal, but as a mood.
Because sometimes, the best parties are the ones you skip, especially when the tea is this juicy.
