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Charging the brand Anand Kumar plugs into Olectra Greentech

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MUMBAI: When electric mobility shifts gear, branding follows suit. Olectra Greentech Limited has strengthened its leadership bench with the appointment of Anand Kumar as head of brand, marketing, digital and communications, signalling sharper focus on storytelling as the company accelerates its growth in India’s EV ecosystem.

Kumar brings close to 15 years of experience across brand strategy, integrated marketing communications, digital marketing and corporate communications. In his new role, he will be tasked with building brand salience, sharpening Olectra’s market narrative and aligning marketing strategy with the company’s long-term business and leadership ambitions in a rapidly evolving electric mobility landscape.

Prior to joining Olectra Greentech, Kumar played a defining role in building the SWITCH Mobility brand from the ground up, including leading multiple landmark launches such as India’s first electric double-decker bus. His career also includes senior marketing roles at Ashok Leyland, Panasonic and Askme.com, where he drove high-impact initiatives across both traditional and digital platforms.

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His work has earned wide industry recognition, with honours including Times 40 Under 40 (2025), Best EV Brand Manager of the Year (2025) and ET Best Brand Manager of the Year (2021). An alumnus of IIM Bangalore, Kumar holds an MBA and PGDED, is a frequent guest lecturer at leading management institutes, and is known for his focus on simplicity, purposeful storytelling and building brands designed for long-term relevance.

With electric mobility moving firmly into the mainstream, Olectra’s latest leadership addition underlines a clear belief: in the EV race, how the story is told can be just as important as how far the vehicle goes.

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MAM

Dish TV shareholders approve three independent directors

99.49 per cent vote of confidence strengthens board as company expands into connected TV, e-commerce and OTT.

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MUMBAI: Dish TV has just been served a near-perfect vote of confidence and the shareholders have dished it out in style. Shareholders of the DTH operator have approved the appointment of three new Independent Directors with an overwhelming 99.49 per cent approval. The three appointees are Mr Arun Kumar Kapoor, Ms Heena Naishadh Bhatt and Mr Ashok Anant Paranjpe.

The strong mandate reflects continued investor faith in the company’s strategy, disciplined execution and long-term value creation. It comes as Dish TV focuses on stabilising its core DTH business while actively scaling new verticals connected TV platform VZY, B2B e-commerce ShopZop, and OTT service Watcho to build a more diversified and resilient growth trajectory.

Dish TV India Limited, CEO & executive director Manoj Dhobhal said, “We are encouraged by the shareholders’ approval of the appointment of the Independent Directors and sincerely thank them for their continued trust and confidence. The Board is already benefiting from the Directors’ collective experience, which will further sharpen strategic focus and support disciplined execution.”

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With a fresh, strengthened board in place, Dish TV is well positioned to navigate the evolving media landscape. In a sector where every percentage point matters, a 99.49 per cent thumbs-up is the kind of ringing endorsement that suggests the company’s recipe for the future is already tasting right.

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