MAM
Charging the brand Anand Kumar plugs into Olectra Greentech
MUMBAI: When electric mobility shifts gear, branding follows suit. Olectra Greentech Limited has strengthened its leadership bench with the appointment of Anand Kumar as head of brand, marketing, digital and communications, signalling sharper focus on storytelling as the company accelerates its growth in India’s EV ecosystem.
Kumar brings close to 15 years of experience across brand strategy, integrated marketing communications, digital marketing and corporate communications. In his new role, he will be tasked with building brand salience, sharpening Olectra’s market narrative and aligning marketing strategy with the company’s long-term business and leadership ambitions in a rapidly evolving electric mobility landscape.
Prior to joining Olectra Greentech, Kumar played a defining role in building the SWITCH Mobility brand from the ground up, including leading multiple landmark launches such as India’s first electric double-decker bus. His career also includes senior marketing roles at Ashok Leyland, Panasonic and Askme.com, where he drove high-impact initiatives across both traditional and digital platforms.
His work has earned wide industry recognition, with honours including Times 40 Under 40 (2025), Best EV Brand Manager of the Year (2025) and ET Best Brand Manager of the Year (2021). An alumnus of IIM Bangalore, Kumar holds an MBA and PGDED, is a frequent guest lecturer at leading management institutes, and is known for his focus on simplicity, purposeful storytelling and building brands designed for long-term relevance.
With electric mobility moving firmly into the mainstream, Olectra’s latest leadership addition underlines a clear belief: in the EV race, how the story is told can be just as important as how far the vehicle goes.
