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Filter Coffee Co wins social media mandate of The Beauty Co
Mumbai: Digital agency Filter Coffee Co has bagged the social media mandate of d2c grooming and personal care brand The Beauty Co., a premium product label of grooming products. The account was won following a multi-agency pitch.
As part of the mandate, Filter Coffee Co will handle the brand’s social media management, creative photography, ad creative management, influencer & celebrity management for its entire range of products.
Filter Coffee Co founder & CEO Anuja Deora Sanctis said, “We are glad to add yet another skincare brand in our roster. The Beauty Co. has some great products made of natural ingredients and we look forward to offering them some interesting solutions to enhance their social media presence.”
The Beauty Co founder Suraj Raj Vazirani said, “We are delighted to partner with Filter Coffee Co for building our social media presence. They have done some interesting work and their ideas fitted perfectly well with our product ideologies. We look forward to our association with them.”
The Beauty Co is an established skincare label, having a vast portfolio of products within four main categories – hair, body, skin, and oral. It provides the perfect pampering kits for today’s modern women and men. All these products are carefully and mindfully crafted to suit everyone’s needs. Made from natural ingredients, these products are pure, gentle, no-fuss-easy-to-use in their dressing room and sometimes even on the go.
The account was won by Filter Coffee Co. in a multi-agency pitch.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
