This partnership marks a milestone as La Pink redefines clean beauty and empowers women.
Mehta's post was called out for hypocrisy in light of HUL’s other flagship brand, Glow & Lovely.
The brand has also launched #GlammUpLikeStar campaign with Shraddha Kapoor.
The agency will help scale the brand across categories and drive enhanced return on investment.
Head: Its revenue from operations rose 31% to Rs 973.32 crore in the fourth quarter.