iWorld
Big FM’s purpose-driven initiative Big Green Ganesha marks 17 years of sustainable festivities!
Mumbai: As the entire nation celebrates the auspicious occasion of Ganesh Chaturthi, BIG FM, one of India’s leading radio networks, marks the 17th edition of its highly acclaimed initiative – BIG Green Ganesha. Launched in 2008, this purpose-driven campaign has been continuously evolving, promoting environmental awareness and encouraging communities to celebrate Ganesh Chaturthi responsibly. This year, BIG FM, in association with the Maharashtra Pollution Control Board (MPCB) and powered by Re Sustainability and Recycling Private Limited, is making eco-friendly and plastic-free celebrations even more accessible, further solidifying its role in driving sustainable festivities for a cleaner, greener tomorrow.
The radio network will be unveiling a special BIG Green Ganesha song performed by the renowned singer Akriti Kakar, adding a festive and musical touch that inspires listeners to embrace sustainable practices. Celebrities like Rajkummar Rao, Patralekha, Sunny Leone, Esha Deol and Palak Muchhal amongst others are supporting the cause, promoting sustainable and eco-friendly celebrations nationwide.
A key highlight of this year’s campaign has been the recognition of ‘Green Heroes,’ individuals who are taking significant steps to adopt and promote eco-friendly practices during Ganesh Chaturthi. Over 10 days, BIG FM’s RJ Rani has been spotlighting these champions by visiting them at their homes, presenting each with an eco-friendly Ganesha idol and a green certificate to honour their commitment to sustainability. These Green Heroes have also been sharing their inspiring stories on air, motivating others to follow in their footsteps.
BIG FM COO Sunil Kumaran shared, “Even though awareness about environmental conservation has been growing, many people still overlook eco-friendly practices when selecting idols and decorations for Ganesh Chaturthi. With BIG Green Ganesha, we have consistently aimed to create sustainable changes in how this beloved festival is celebrated. Each year, we introduce new ways for listeners to engage in eco-friendly practice and we believe that by making sustainability more accessible and encouraging community participation, we can create a lasting, positive impact. This campaign is about fostering a culture of responsibility and care, ensuring that our celebrations respect both tradition and the environment.”
In addition to Mumbai, the BIG Green Ganesha initiative is being celebrated across Hyderabad, Gujarat, Bangalore, Pune, the Rest of Maharashtra and Goa. In these markets, the campaign is highlighting and promoting sustainable Ganesha celebrations through various on-ground activities. BIG FM’s on-air promotions, RJ advocacy and digital contests are instrumental in spreading the message. Listeners are tuning in to exclusive RJ interviews with celebrities and Eco Bhakts, who are sharing their personal stories and inspiring others to join the eco-friendly movement.
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
