Raksha Bandhan campaign blends Bollywood nostalgia with quick-commerce gifting and silver rewards
A web series star, podcaster, and 376k Instagram followers, Naina Avtr is India’s first AI superstar
BIG FM to release a new special song performed by Akriti Kakar as part of the initiative
The first episode with Sobhita Dhulipala to air on 8 February 2024.
The brand partners with the actor for a year-long campaign themed #OwnYourGame
