MAM
EaseMyTrip named official travel partner for IIFA 2024
Mumbai: EaseMyTrip.com is the ‘official travel partner’ for the prestigious IIFA Festival 2024. Through this association, EaseMyTrip extends an opportunity to its customers to attend the much-anticipated star-studded event in the Indian entertainment industry. As part of this association, EaseMyTrip is offering specially curated holiday packages at special prices. These packages provide not only the perfect getaway but also a chance to be part of the star-studded IIFA festivities. A few lucky customers will get a golden opportunity to attend the event with a IIFA pass, adding an extra dash of excitement to their journey.
EaseMyTrip CEO and co-founder Nishant Pitti said, “EaseMyTrip is excited to be the official travel partner for the world’s grandest celebration at the IIFA Awards. This year, the celebrations promise to be bigger and more spectacular than ever. As a part of our association, we’ve curated IIFA specific holiday packages for our customers and a chance for few lucky winners to win and attend the event. This partnership reflects our unwavering commitment to making travel for the event and beyond both effortless and unforgettable for all.”
IIFA founder and director Andre Timmins stated, “As we approach IIFA’s Silver Jubilee in 2025, we’re thrilled to announce the biggest and most spectacular IIFA Festival yet, set for 27-29 September at Yas Island. This year’s IIFA will be a celebration of unprecedented scale, transcending cinematic boundaries with the convergence of Hindi Cinema and South Indian cinema, set against Yas Island’s unmatched hospitality and breath-taking backdrop as a premier international destination.”
He added, “Expect mesmerising performances and cultural extravaganzas during the three-day celebration that will not only captivate audiences worldwide but also make a profound global impact. A true testament to the unparalleled appeal of Yas Island, IIFA 2024 festival will foster meaningful connections, offer unique networking opportunities, and celebrate the visionaries who have shaped the global entertainment landscape, setting the stage for an extraordinary journey to 2025.”
Marking 24 years, IIFA 2024 will unite Indian cinema’s finest across five key industries. This three-day event, from 27 to 29 September 2024, at Yas Island, Abu Dhabi, will highlight the diversity of Indian cinema. It will feature the IIFA Utsavam Awards, celebrating South Indian cinema, on Friday, 27 September, followed by the IIFA Awards on Saturday, 28 September, and conclude with IIFA Rocks on Sunday, 29 September. The 24th IIFA edition will showcase Hindi and South Indian cinema, OTT platforms, global stars, international dignitaries, and media, making it the biggest IIFA Festival to date.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
