MAM
EaseMyTrip named official travel partner for IIFA 2024
Mumbai: EaseMyTrip.com is the ‘official travel partner’ for the prestigious IIFA Festival 2024. Through this association, EaseMyTrip extends an opportunity to its customers to attend the much-anticipated star-studded event in the Indian entertainment industry. As part of this association, EaseMyTrip is offering specially curated holiday packages at special prices. These packages provide not only the perfect getaway but also a chance to be part of the star-studded IIFA festivities. A few lucky customers will get a golden opportunity to attend the event with a IIFA pass, adding an extra dash of excitement to their journey.
EaseMyTrip CEO and co-founder Nishant Pitti said, “EaseMyTrip is excited to be the official travel partner for the world’s grandest celebration at the IIFA Awards. This year, the celebrations promise to be bigger and more spectacular than ever. As a part of our association, we’ve curated IIFA specific holiday packages for our customers and a chance for few lucky winners to win and attend the event. This partnership reflects our unwavering commitment to making travel for the event and beyond both effortless and unforgettable for all.”
IIFA founder and director Andre Timmins stated, “As we approach IIFA’s Silver Jubilee in 2025, we’re thrilled to announce the biggest and most spectacular IIFA Festival yet, set for 27-29 September at Yas Island. This year’s IIFA will be a celebration of unprecedented scale, transcending cinematic boundaries with the convergence of Hindi Cinema and South Indian cinema, set against Yas Island’s unmatched hospitality and breath-taking backdrop as a premier international destination.”
He added, “Expect mesmerising performances and cultural extravaganzas during the three-day celebration that will not only captivate audiences worldwide but also make a profound global impact. A true testament to the unparalleled appeal of Yas Island, IIFA 2024 festival will foster meaningful connections, offer unique networking opportunities, and celebrate the visionaries who have shaped the global entertainment landscape, setting the stage for an extraordinary journey to 2025.”
Marking 24 years, IIFA 2024 will unite Indian cinema’s finest across five key industries. This three-day event, from 27 to 29 September 2024, at Yas Island, Abu Dhabi, will highlight the diversity of Indian cinema. It will feature the IIFA Utsavam Awards, celebrating South Indian cinema, on Friday, 27 September, followed by the IIFA Awards on Saturday, 28 September, and conclude with IIFA Rocks on Sunday, 29 September. The 24th IIFA edition will showcase Hindi and South Indian cinema, OTT platforms, global stars, international dignitaries, and media, making it the biggest IIFA Festival to date.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
