Ad Campaigns
Arkade Developers unveils ‘Redevelopment Cha Raja’ campaign
Mumbai: Arkade Developer, a Mumbai real estate developer with 38 years of legacy, launched the ‘Redevelopment Cha Raja’ campaign to help homeowners create future-proof living spaces.
The campaign is conceptualised by Arkade Developers & Good Old Delight and features a social media film emphasising the importance of family and spacious homes. A child’s conversation with Ganpati Bappa about their ideal home underscores the campaign’s message.
Expressing his views on the campaign, Arkade Developers chairman and MD Amit Jain said, “Family First is our core philosophy and our commitment to redevelopment is a commitment to families, creating environments where every family can grow and prosper. Taking the same thought forward we have created a concept that everyone can relate to, the need for a home that meets their family’s requirements. Keeping the festive mood in mind, owing to Ganesh Chaturthi, ‘Redevelopment Cha Raja’ aims at capturing the positive spirit and encouraging everyone to fulfil their dream of a perfect home!”
As a trusted luxury redevelopment brand, Arkade Developers is committed to shaping futures and uniting families. With a portfolio of over 28 completed projects and the trust of 4,000 plus happy families, the ongoing redevelopment portfolio is Arkade Aura, Arkade Pearl, Arkade Vistas, Arkade Views, Arkade Eden and more across western suburbs.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
