iWorld
MX TakaTak introduces Suresh Raina as influencer on platform
Kolkata: MX TakaTak on-boarded famous cricketer Suresh Raina as an influencer on the platform. Raina’s association with MX TakaTak is expected to compel his audience to explore other facets to their cricketing hero that ensures their affection for him and the sport is not limited to the field.
As a market leader in the short video category, the platform has built a large community of influencers across genres, and Suresh Raina’s on-boarding announcement comes immediately after Indian cricket team captain Virat Kohli joined the MX Taka Tak platform. The social media intermediary is not only strategically diversifying its content but also strengthening its sport vertical.
Raina said: “I believe the love for cricket is everlasting but I am now looking forward to showing my fans multiple facets of my personality beyond the (cricket) pitch. I am very excited to join MX TakaTak, this app is a fascinating place to share some personal moments from my life and engage with newer audiences.”
Here’s a look at a video that he put up announcing his association with MX TakaTak.
MX TakaTak is also one of the first short video platforms to host live sessions that enables content creators to reach out to a wider audience. Using this feature to its fullest, Suresh Raina will also go live on MX TakaTak on 30 May, in a session to be moderated by the popular sports anchor Jatin Sapru. The duo will cover a whole range of lesser known topics centred on Raina’s life, his love for music, tips and tweaks of his fitness regime with personal cricketing anecdotes.
eNews
Paisabazaar launches Credit Premier League 2.0
Nationwide campaign rewards highest credit scores with Rs 1 lakh top prize.
MUMBAI: When credit scores become a national league, even your CIBIL report starts feeling like it’s playing in the IPL and Paisabazaar has just kicked off the second season. Paisabazaar, India’s leading marketplace for financial products and the country’s largest free credit score platform, has announced the return of the Credit Premier League (CPL) 2.0, a fun, nationwide initiative to recognise and reward individuals with the highest credit scores.
Building on the success of the first edition, CPL 2.0 introduces higher rewards and broader participation. The individual(s) with the highest credit score in the country will win Rs 1 lakh, while state champions will each receive Rs 10,000. Additionally, all participants from the winning state, the one with the highest average credit score will also be rewarded.
All winnings will be credited directly to winners’ PB Wallet, allowing them to pay credit card bills, recharge mobiles, or settle utility bills seamlessly on the Paisabazaar platform.
Paisabazaar CEO Santosh Agarwal said the campaign aims to make credit awareness more engaging and mainstream. “With CPL, we are bringing together engagement, gamification and rewards to make conversations around credit scores more mainstream,” he noted. “Our focus remains on building a financially aware and credit-healthy Bharat.”
The first edition of CPL saw over 5.5 million participants, with the highest individual score touching 861. Delhi recorded the highest average credit score of 746.
Consumers can participate simply by checking their free credit score on the Paisabazaar platform or app. The CPL leaderboard and rankings will be available exclusively on the Paisabazaar App.
In a country where financial dreams are serious business, Paisabazaar has found a smart way to turn credit scores into an exciting game – because when your financial health gets rewarded, everyone wants to play.
