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IN10 Media Network launches technology service solution Stream-Sense

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KOLKATA: Amidst the tremendous growth of OTT platforms and a boom in home entertainment, IN10 Media Network has launched a new technology service solution, Stream-Sense.

The technology, client support, and security solution will help enterprises communicate through the power of video. Stream-Sense will enable broadcasters, distributors, content owners as well as sports-tech companies to stream live and on-demand video/audio content on multiple devices like the web, mobile, and SmartTV.

Commenting on the new venture, IN10 Media Network MD Aditya Pittie said, “IN10 Media Network is committed to the development of the broadcast and digital ecosystem in the country. And with Stream-Sense, we aim to drive the growth of content platforms by providing them with swift technology to reach out to a large section of the audience via our streaming PAAS (Platform-As-A-Service).”

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Sourjya Mohanty, who currently heads the network’s OTT platform, Epic On, will also be in charge of the new vertical along with a specialized team. 

“The solution aims to help clients make sense of their end-to-end streaming requirements across audio, video, gaming, and E-Books. We have developed 30+ key components indigenously to provide cutting–edge technology to our clients,” said Mohanty.

He added, “With Stream-Sense, IN10 Media’s commitment takes a significant step ahead in the digital transformation of many creators, publishers, and existing platforms businesses as it will enable enhancement of their revenues by offering a better quality of streaming to their audience and monetization routes.”

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The service caters to existing as well as upcoming content platforms in the country.

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Swiggy sees 23.2 per cent order surge during T20 World Cup final

Chicken biryani tops match-day menu as fans order 7,500 times per minute at peak.

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MUMBAI: India’s T20 final didn’t just break stumps, it broke Swiggy’s delivery records, proving cricket fans celebrate victories with plates, not just flags. Swiggy, India’s leading on-demand convenience platform, reported a sharp spike in food orders during the ICC Men’s T20 World Cup final between India and New Zealand. On 8 March 2026, overall orders rose 23.2 per cent year-on-year compared with the same date in 2025, driven by fans turning living rooms into mini stadiums complete with match-day feasts.

Key highlights from the evening:

  • Orders during peak match hours (7–10 pm) were 2.1 times higher than pre-match levels.
  • The highest order rate hit 7,500 orders per minute at 19:45.
  • Chicken biryani reigned supreme as the most-ordered dish, followed by masala dosa, chicken fried rice, garlic breadsticks and paneer butter masala.

While metros such as Bengaluru, Mumbai and Hyderabad led volumes, the cricketing fever spread nationwide. Among emerging cities, Thiruvananthapuram, Surat and Rajkot recorded the strongest order growth. Smaller markets including Shillong, Agartala and Port Blair also showed significant appetite, underlining the expanding footprint of quick-commerce food delivery across India.

The surge reflects a growing trend of pairing major sporting events with doorstep delivery, turning big matches into shared, convenient celebrations. In a night where every boundary mattered, Swiggy proved the real MVP might just be the delivery partner who kept the snacks and the vibes flowing without missing a single wicket.

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