MAM
BARC week 22: Dettol products top list of brands
Mumbai: The Broadcast Audience Research Council (BARC) has released its week 22 report in which Dettol Range of Products is the advertising brands list topper with 474.53 (000 secs) ad volume.
Dettol Toilet Soaps also bagged the second spot with 423.92 (000 secs) ad volume followed by Amazon Prime Video with 385.97 (000 secs) and Veet Hair Removal System with 342.36 (000 secs) holding on to the third and fourth spots respectively. The BARC list for week 22 includes Harpic Bathroom Cleaner, Dettol Antiseptic Liquid, Surf Excel Easy Wash, Horlicks, and Dettol Liquid Soap.
Disinfectant cleaner Lizol is in the 10th spot with 273.47 (000 secs) ad volume. It should be noted that Lizol had topped the BARC’s list of most advertised brands last week with 573.05 (000 secs) ad volume.
Hindustan Lever Ltd topped the list of advertisers with 4234.36 ad volume. Reckitt Benckiser India which was on the top spot last week is in the second spot in week 22 with 4162.47 ad volume.
Other advertises named in this list released by BARC includes, Brooke Bond Lipton India Ltd (722.19), Colgate Palmolive India Ltd (520.71), Procter and Gamble (497.41), Amazon Online India Pvt Ltd (417.89), ITC Ltd (371.22), Wipro Ltd (363.72), Google (354.72), and Pepsi Co (330.45).
Brands
Primus Partners appoints Akasa Air co-founder Neelu Khatri as independent director
Veteran aviation and defence professional joins as independent director
NEW DELHI: Primus Partners has appointed Neelu Khatri, a founding member of Akasa Air, as an independent director, strengthening the consulting firm’s board as it prepares for its next phase of growth.
Khatri brings more than three decades of experience across defence, aviation, aerospace technology and consulting. She was part of the core team that helped build Akasa Air from concept to launch, contributing to what has been widely described as one of the fastest airline scale ups in recent aviation history.
At Primus Partners, she will provide strategic guidance on corporate governance and help steer the firm’s long term growth plans. Her experience of building a start up into a full scale organisation is expected to support the consulting firm as it expands its footprint.
Primus Partners co-founder and chairperson Davinder Sandhu, said the appointment brings valuable expertise to the board. “Neelu’s journey across defence, aviation and consulting brings a rare blend of operational insight and strategic thinking. Her experience in rapidly scaling Akasa Air will be invaluable as we continue to grow while maintaining a strong focus on corporate governance,” he said.
Primus Partners, an India headquartered management consulting and solutions firm, has emphasised governance and board oversight since its early days. The company has also taken an unconventional approach by inviting its Gen Z employees to attend board meetings so that younger perspectives can contribute to discussions.
Speaking on her appointment, Khatri said the consulting sector is entering a transformative period shaped by emerging technologies. “The industry is evolving rapidly with the rise of AI. This is an exciting moment for an Indian origin consulting firm like Primus Partners to expand its product offerings and strengthen its presence globally,” she said.
She added that as the firm pursues ambitious expansion plans, her focus will be on ensuring strong governance frameworks and effective risk management as the organisation scales.
