iWorld
We are working towards a diverse content offering: Zee5’s Nimisha Pandey
KOLKATA: Zee5 has announced a partnership with TVF (The Viral Fever) as the platform looks at diversifying its library. In the last few months, ZEE’s digital arm has stepped up its content game by acquiring blockbuster Radhe and buying rights for Friends: The Reunion to stream in India.
“We have been aggressively going after a vast range of consumers, pan-India audience base, and catering to an audience of all kinds of backgrounds. That is why from Radhe to Friends, and now Sunflower, we are working towards a diverse content offering. It is the continuation of that ambition that we bring TVF onboard,” Zee5 India Hindi originals head Nimisha Pandey said.
She also added that Zee5 does not only want diverse content but wants to be the home to the country’s best storytellers. The platform is focusing on getting good content creators of the platform and the TVF partnership is one of the many to come in the future.
The latest partnership includes the launch of originals and new seasons of iconic TVF shows on its SVOD platform, along with popular cult favourites that will be accessible to all, on its AVOD platform. Thus Zee5 will have some of the key IPs on the platform which will also be available on another platform but it will have the subsequent seasons of those IPs exclusively. In addition to these subsequent seasons, Zee5 is also creating some exclusive new IPs.
“People often say that we are targeting youth with this content, I am a firm believer that it’s more about the content you like irrespective of the age group you are in. TVF content resonates with the spirit of youth. That’s the DNA we are going after,” Pandey noted.
Hence, the audience that Zee5 is targeting through the deal is not tied to not a segment per se, but to a taste cluster itself. Moreover, a huge chunk of the new audience has come on the platform thanks to a new slate of content. The platform hopes to continue to engage them with content from TVF, she added.
Zee5 has an exclusive line-up of new seasons of acclaimed TVF shows such as Pitchers Season 2, Tripling Season 3, Humorously Yours Season 3 for its subscribers. Iconic titles like Permanent Roommates, Tech Conversations with Dad, Awkward Conversations, PA-Gals, Inmates, Weekends, The Insiders, Zeroes will be accessible to all users.
“We don’t want to miss an opportunity to have a piece of content that will be loved by the audience. Even if we talk about the TVF deal, we will shoot new seasons. The partnership has not happened because we have not been able to create content. It happened because we wanted to have TVF content,” Pandey answered when asked if Zee5 is going big after the acquisition because of difficulties in shooting in the current time.
iWorld
Epic Company launches unified Epic Studio for films and OTT
Vivek Krishnani to head films business; Samar Khan leads OTT & Television.
MUMBAI: Epic just merged its creative superheroes under one cape because when films and OTT need to fight for attention together, you don’t keep them in separate universes. The Epic Company has launched Epic Studio, a next-generation creative and production powerhouse that unites Juggernaut Productions and Movieverse Studio under a single banner. The move creates a streamlined, scalable platform for premium storytelling across theatrical films, OTT originals, television, digital-first formats and branded content.
Vivek Krishnani has been appointed chief executive officer, Epic Studio (Films), overseeing the theatrical and film business with a focus on culturally resonant narratives across Hindi, Telugu, Tamil, Gujarati and Malayalam cinema. Samar Khan continues as chief executive officer, Epic Studio (OTT & Television) and retains his role as chief content officer for Docubay and Epic On.
The Epic Company managing director Aditya Pittie said, “Epic Studio brings together our entire creative ecosystem under one unified studio vision. This is not just an integration of verticals, but the creation of a collaborative environment where writers, filmmakers, creators, and brand partners can seamlessly develop and scale stories across formats and screens.”
Vivek Krishnani added, “We are building an audience-focused mainstream film studio committed to delivering fresh, engaging, and innovative stories for both theatrical and streaming platforms.”
Samar Khan commented, “This alignment allows us to approach storytelling with a unified studio mindset. We are building IP under one creative umbrella, with scale and longevity in mind from inception.”
The unified structure eliminates silos, enabling ideas to flow fluidly from concept to screen while adapting to evolving audience behaviour. Epic Studio positions itself as a creator-led ecosystem championing purposeful, resonant storytelling with commercial strength.
In an entertainment landscape where stories now leap between screens faster than plot twists, Epic isn’t just building a studio, it’s crafting a single launchpad where every tale gets the best shot at soaring across every platform.
