MAM
Canon India launches new TVC through the lens of a wedding photographer
MUMBAI: Canon India has launched a new regional TVC titled ‘Weddings by Canon’ that captures the emotions and grandeur behind every Indian wedding through the eyes of a photographer.
The creative conceptualised by Lights On Production House was unveiled by South Film industry superstar Mammootty and aims to strengthen the brand’s commitment towards the wedding photography segment. In the first phase, the commercial will be aired in Kerala, Tamil Nadu, Andhra Pradesh, and Telangana.
Through this creative, the imaging brand hopes to connect with the couples who are planning one of the most unforgettable days of their new life together. The ad showcases the special moments leading up to the altar through the lens of the wedding photographer while highlighting the key role of the person behind the camera in chronicling those moments. The film depicts how the right camera can empower wedding photographers and filmmakers to seize such memorable moments in all the glory.
The film is directed by South Indian filmmaker Jis Joy, who has several box office successes to his credit in Malayalam, and stars actors Mahima Nambiar and Govind Padmasuriya, recognised for their work in Malayalam and Tamil cinema.
Canon India president & CEO Manabu Yamasaki said, “Our ecosystem of cameras and lenses are equipped to capture the finer details of such special occasions and become the trusted partner for to-be-married couples in their wedding planning. As one of the leading imaging brands, we have always strived to bring forth products and technological innovations that have strengthened the wedding photography industry. We shall continue to delight our customers by encouraging them to capture their milestone moments – even in the times to come.”
Canon consumer systems- products & imaging communication products director, C Sukumaran said, “As weddings become a combination of modernity and traditions, today’s consumers too are very clear about every detail they want for their big day – this includes choosing the equipment that goes behind capturing memories of that special day. This is what our latest campaign depicts, and we hope to spread knowledge about wedding photography gear among soon-to-wed couples.”
South India is one of the critical markets for Canon Business. The brand anticipates excellent growth potential in this sector. About 35 to 40 per cent of Canon India’s business comes from this sector. South India maintains the number one position in market share, Sukumaran further added.
The ad film was shot in Kerala- one of the most sought-after wedding destinations in the country with its pristine hill stations, beautiful beaches, and scenic backwaters.
MAM
Dinshaw’s launches 3x chocolate cone with ‘Dildaari’ campaign
Vinod Kambli fronts summer push built around richer final bite.
MUMBAI: The sweetest part of an ice cream may no longer be the first lick, it is now the last word. Dinshaw’s is rewriting the rules of cone indulgence with its new ‘Dildaari’ campaign, built around a simple twist: three times more solid chocolate at the tip.
At the centre of the launch is a familiar consumer truth, the final bite of a cone is often the most anticipated. Dinshaw’s is leaning into that moment, turning it into the hero by amplifying the chocolate layer at the bottom, effectively repositioning the end of the cone as the highlight of the experience.
The campaign is fronted by former Indian cricketer Vinod Kambli, whose personal journey lends an emotional undertone to the storytelling. Built around the line “Jinko life mein thoda kam mila, unke liye thoda zyada”, the narrative blends nostalgia with generosity, framing the product upgrade as more than just a feature, it is a gesture.
Timed for peak summer and the ongoing cricket season, the campaign taps into moments of heightened consumption and sentiment, where small indulgences carry outsized emotional value.
The new range features nine flavours Badam Roasted, Butterscotch, Caramel Dolce, Choco Chip, Chocolate Brownie, Chocolate Ganache, Cookies n Cream, Mississippi Dark and Mocha Black and White each designed to complement the enhanced chocolate finish.
Conceptualised by Womb, the campaign pivots away from functional messaging to a more human insight: that sometimes, the smallest additions can make the biggest difference.
As brands continue to hunt for differentiation in a crowded category, Dinshaw’s bet is clear, if you cannot change the whole cone, make the last bite unforgettable.
