Account
LT Foods’ ropes in Madison Media as AOR for brand Daawat
Mumbai: Consumer food company LT Foods has appointed Madison Media as Media Agency of Record (AOR) for its premium rice brand ‘Daawat’.
The account was won in a multi-agency pitch and will be handled by Delhi-based Madison Media Plus.
“Daawat has a multichannel marketing communications strategy to reach the consumers and we are happy to consolidate our media needs with Madison Media for an innovative and novel approach to brand building,” said LT Foods’ head – India business, Ritesh Arora. “We are aggressive in our growth strategy and hopefully this partnership will establish a brand salience for Daawat across the country.”
Madison Media & OOH’s partner & Group CEO Vikram Sakhuja said, “We are thrilled to have been awarded the Daawat account. Not only do we have the opportunity to convert a largely unbranded category, but we also have the arsenal of a superior product with a rich legacy.”
Madison Media Plus CEO Rajul Kulshreshtha said, “We’re excited to have won the account of LT Foods and look forward to a memorable association.
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
