iWorld
MX TakaTak announces nationwide talent hunt to mark its first anniversary
Mumbai: MX Player’s short video platform MX TakaTak has turned one and to mark the occasion, the app has announced an extensive UGC talent hunt campaign – #MainBhiSuperstar, between 7-31 July.
The #MainBhiSuperstar campaign will handpick outstanding talent from the country wherein creators would be required to showcase their acting skills in a 15 second video.
The talent hunt aims to provide an opportunity for creators to fulfill their lifelong dream of becoming a star. Three best creators will get a chance to star in an MX Player Original, the platform said in a statement.
“The last one year has seen phenomenal growth for this platform and we’ve successfully built an ecosystem of amazing influencers and celebrities who keep our large user base entertained with engaging content across multiple categories,” says MX Group CEO Karan Bedi. “We’ve garnered interest from advertisers across categories and we’re delighted to join hands with renowned brands like PayTM and Pepsi to curate entertaining branded hashtag challenges at such a nascent stage of our monetisation journey. In the months to come, we will continue to invest in finding and enabling great creators, further investing in our recommendation engine and bringing our users state of the art features that will enhance their content creation and consumption experience.”
“#MainBhiSuperstar is our small way of giving back to this large community of aspiring creators by making their dreams a reality and gratifying them with a chance to feature in an MX Player Original. MX Player is one of the biggest stages for the Indian creative ecosystem and this initiative will not only drive synergies between both platforms but also serves as a unique opportunity for the incredibly talented MX TakaTak community to enter the mainstream as actors,” Bedi added.
MX TakaTak is growing to a large and diverse user base with over 150+ million monthly active users, a community of over 48+ million unique creators, and an impressive 355+ million Installs in this short span of time, the platform further said.
iWorld
Prime Video and Hrithik Roshan reunite for quirky heist comedy Mess
HRX Films expands pact with quirky heist comedy set for production
MUMBAI: Prime Video is doubling down on its partnership with Hrithik Roshan, announcing a new comedy film Mess that promises chaos, chuckles and a clever twist on the classic heist.
Produced by Hrithik Roshan and Eshaan Roshan under HRX Films, a division of FilmKraft Productions, the film is being made in association with Soda Films Lab. Directed by Rajesh A Krishnan, Mess marks the second collaboration between the streaming platform and HRX Films after the upcoming thriller Storm.
At the heart of Mess lies an unusual premise. A group of robbers break into the home of a man with OCD, only to find themselves outmatched in a night-long standoff that flips the script on who is really in control. It is a set-up that blends tension with humour, turning a break-in into a breakdown of expectations.
Prime Video India director and head of originals Nikhil Madhok said, “A good story should surprise and entertain, and Mess does both with ease. It brings together a unique premise, memorable characters and a tone that keeps you laughing throughout.”
He added that the collaboration with HRX Films continues to grow stronger, with the new film reflecting a shared appetite for bold and original storytelling.
Hrithik Roshan said, “After Storm, Mess feels like a natural next step in our journey with Prime Video. The film captures the kind of unconventional storytelling we want to champion, with Rajesh bringing a distinctive voice to the narrative.”
Director Rajesh A Krishnan said, “The world of Mess is a mix of comedy and chaos, unusual enough to keep audiences on edge while still delivering humour. It has been a deeply collaborative and creatively fulfilling experience.”
The original screenplay comes from Paul Soter, with adaptation and dialogues by Kapil Sawant, adding another layer of craft to the film’s offbeat narrative.
As production gears up, Mess looks ready to live up to its name, serving up a delightful tangle of mayhem, mischief and movie magic for audiences in India and beyond.
