iWorld
SonyLIV onboards 50 advertisers for India’s tour of Sri Lanka
New Delhi: After entrancing sports aficionados with Euro 2020, SonyLIV is now set to enthrall millions of cricket fans with India’s tour of Sri Lanka that began on Sunday. The series comprising three ODIs and three T20s will continue till 29 July.
The matches are being broadcast across six different languages including Hindi, English, Tamil, Telugu, Malayalam, and Bengali only on SonyLIV.
For the high-octane series, SonyLIV has roped in over 50 advertisers including brands like Apple, HUL, Amazon, JSW, TVS, Tata Motors, Amul, Dafanews, CoinDCX, Mobikwik, Cars24, Medibuddy, Bridgestone, Acko General Insurance and GoDigit amongst others. The OTT platform has also locked sponsorship deals with some of the most prominent brands like Vimal, Betway, WazirX, and Swiggy.
SonyLIV senior vice president and head of ad revenue, Ranjana Mangla said, “We are elated to witness an overwhelming response from our advertising partners for all our sporting events that air on SonyLIV. Following the success of Euro 2020, we have managed to onboard more than 50 advertisers and multiple sponsors for India’s tour to Sri Lanka. Like always, we are committed to providing the best viewing experience for all global sporting events on the platform.”
The Indian team is led by former India captain Rahul Dravid who has stepped in as coach. Shikhar Dhawan will captain the young side while Bhuvneshwar Kumar will be the vice-captain in the three-match ODI and T20I series.
The platform is also set to provide comprehensive coverage of the Tokyo Olympics 2020 from 23 July.
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
