MAM
SafeKind launches first digital campaign on safe loo access to women
MUMBAI: SafeKind the personal hygiene brand from the house of Mankind Pharma has launched its first-ever digital campaign highlighting the importance of toilet seat sanitiser sprays to safeguard and prevent hygiene hurdles faced especially by women, while using public loos.
The campaign features popular actor Delnaz Irani, and other women from different fields of life who share their personal experiences of trying to use a public toilet. The short video depicts hilarious accounts of the lengths women have to sometimes go to, simply in order to ensure basic safety and hygiene. The film shows how the SafeKind toilet seat disinfectant spray aims to take care of women’s biggest worry when travelling or when being out for long hours- that of finding a clean, sanitised loo to use!
With the campaign, the pharma company drives the message that there is no need to feel embarrassed about wanting a clean toilet, and girls can conquer the world without worrying about contracting infections like UTI (Urinary Tract Infection), while using public washrooms. The brand intends to educate people about the importance of sanitisation and prevent infections, which has been a major concern among women. The risk of infections involved are greater when one uses public washrooms that are often unclean and unhygienic. Apart from toilet seats and tops, it is important to ensure that the flush, faucets, doorknobs and other hard surfaces are also clean, to avoid the chances of getting infected.
Mankind Pharma general manager- Sales and Marketing Joy Chatterjee said, “With this campaign, we want the women to take charge of their well-being, and frequently start using SafeKind Toilet Seat Disinfectant Spray to stay safe from being infected. The COVID-19 infection has put a stressing need to maintain your personal hygiene consciousness, now more and more people are looking for such convenient products to remain free from any infection. But there is a greater need to make people aware about adopting such products. Our objective is to ensure that women don’t have to go through such ordeal when it comes to hygiene.”
The campaign has been released on all digital platforms and the Pharma brand’s social media handles.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
