MAM
Britannia 50-50 forays into fusion snacking segment with Potazos
Mumbai: Popular cracker biscuit brand, Britannia 5050 has entered the fusion snacks space with the launch of ‘5050 Potazos’ – the 50 potato chip 50 biscuit product. The new addition to the 50-50 brand basket is an interesting fusion of these two most loved snacking formats in the country.
Britannia 5050 Potazos is thin, crispy, and delivers the familiar ‘masaledar’ flavors of a potato chip in a biscuit format. It has been made to satiate hunger as well as provide a lip-smacking snack experience, reads the official statement.
The product was rated by consumers as the ‘best new product’ in the snacking space, with 90 per cent of consumers giving it a ‘definitely buy’ rating in a nationwide consumer survey undertaken by the company in the run up to the launch, it added.
“For almost 30 years, Britannia 5050 has been the brand that has given consumers the best of two experiences in one delectable product. Whether it is our classic Sweet & Salt Biscuits or Maska Chaska, Britannia 50-50 knows best that it takes ‘two to tango’,” said Britannia Industries, VP- marketing, Vinay Subramanyam. “Britannia 50-50 Potazos is a terrific addition to the 50-50 brand and we believe this product can source from both the biscuits market and the salted snacks market, which are the largest two categories in food in the country.”
5050 Potazos will be launched in Assam and North East markets in July and will roll out in the rest of the country in the coming months.
Brands
Deepak Halder appointed CEO of Sarvottam India
Real estate veteran with 23 years’ experience takes the helm
MUMBAI: Sarvottam India has appointed industry veteran Deepak Halder as its chief executive officer, bringing more than two decades of experience in real estate and business strategy to the role.
Halder has built a reputation as a growth-focused leader during a career spanning over 23 years, including nearly two decades in the real estate sector. He began his journey in the industry in 2007 and has since held senior leadership roles at several prominent developers, including Bestech Group, Paras Buildtech, Hero Realty, ATS Infrastructure Ltd and Rajdarbar Group.
Across these organisations, Halder has been closely involved in shaping expansion strategies, strengthening brand positioning and steering large-scale residential and commercial project launches. His work has also centred on accelerating revenues while building strong customer-focused business models.
Interestingly, Halder’s professional roots lie in marketing. He started his career at a leading advertising agency, a background that continues to influence his approach to real estate leadership. The combination of brand-building insight and market intelligence has helped him craft strategies that connect closely with evolving consumer expectations.
At Sarvottam India, Halder is expected to steer the company’s next phase of growth, with a focus on innovation-led development and sustainable expansion. His leadership will centre on creating long-term value for customers, partners and stakeholders while strengthening the company’s presence in an increasingly competitive property market.
The appointment signals Sarvottam India’s intent to sharpen its strategic direction as it prepares for the next chapter in its growth story.
