iWorld
Sony LIV to adapt Emmy-nominated series ‘Million Dollar Listing’ for Indian Audience
Mumbai: Sony LIV, a pioneer in delivering innovative unscripted content with hits like Shark Tank India and MasterChef India, is now venturing into another unique groundbreaking format: the Indian edition of the Emmy-nominated series Million Dollar Listing. As per the press release, this new show will shine a spotlight on India’s most desirable homes and provide an inside look at the creation and acquisition of the country’s dream properties.
Produced by Banijay Asia, Million Dollar Listing: India marks the second international version of the format and joins the ranks of successful editions of cities such as LA, New York, Miami, San Francisco, and Dubai. In each of its editions, the series follows the lives of cities’ best and most aggressive real estate professionals as they navigate the high-stakes world of selling multi-million-dollar properties in exclusive neighbourhoods. Each episode keeps up with the savvy realtors, as they juggle multiple demands and keep their professional lives afloat trying to secure the next big deal. The first city to get highlighted in the India edition is New Delhi.
As India rapidly rises to become one of the world’s top consumer markets, luxury living is now a reality for many, driven by the aspirations of the affluent population. The show highlights a previously unseen side of modern India, appealing to all demographics and age groups.
Million Dollar Listing is licensed globally by NBCUniversal Formats, a division of Universal International Studios, which is part of Universal Studio Group.
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Sony LIV and StudioNext business head Danish Khan said, “After the runaway success of Shark Tank and Masterchef, we at Sony LIV are delighted to bring Emmy nominee ‘Million Dollar Listing’ to India. This show will offer our audience a unique glimpse into the desire, details, and negotiations involved in buying and selling the country’s most luxurious dream homes. Relevant, aspirational, and never seen before – we are quite confident that our audience will love this show.”
NBCUniversal Formats SVP formats sales & production Ana Langenberg said, “Bringing Million Dollar Listing to India is a fantastic opportunity to showcase the aspirational world of luxury real estate in a market that appreciates success and ambition. Partnering with Sony LIV and EndemolShine India on the second international version of this format ensures the series will connect with audiences who share a passion for extraordinary properties and bold lifestyles. We can’t wait to see how this series resonates in such a vibrant and diverse country.”
Banijay Asia & EndemolShine India group chief operating officer Rishi Negi said, “We are thrilled to bring the global success of Million Dollar Listing to India, which marks an exciting new chapter in our long-standing collaboration with Sony LIV. As we bring this award-winning series to India, we are proud to offer a fresh and dynamic portrayal of the country’s booming real estate landscape. This show will not only reflect the aspirations of a rising new India but also introduce a completely new format that resonates with the evolving tastes of our diverse audience. At Banijay Asia, we are committed to expanding our content portfolio by continuously pushing creative boundaries, and Million Dollar Listing: India is another step towards redefining reality television in the country.”
iWorld
Crocs India ropes in Rakesh Bedi for quirky new digital campaign
Veteran actor brings humour and nostalgia to brand’s latest ‘Crocshake’ film.
MUMBAI: Crocs has decided to shake things up quite literally by teaming up with veteran actor Rakesh Bedi for its latest digital campaign. The campaign, conceptualised by One Hand Clap, cleverly taps into the current wave of nostalgia and character-led content. It features Rakesh Bedi, who is currently enjoying renewed popularity after Dhurandhar, in a series of increasingly chaotic yet humorous everyday situations.
At the centre of the film is a simple handshake that spirals into a chain of unexpected twists, culminating in the fun “Crocshake.” The light-hearted narrative highlights how ordinary social moments can turn into memorable ones, perfectly aligning with Crocs’ brand ethos of individuality, comfort, and self-expression.
Crocs India country manager Manoj Juneja said the campaign reflects the brand’s desire to stay culturally relevant. “This collaboration with Rakesh Bedi blends humour, nostalgia, and contemporary trends to create content that entertains and sparks conversations,” he noted.
Rakesh Bedi added, “What I loved about this campaign was how naturally the humour came through. It takes a simple, everyday situation and turns it into something completely unexpected. It’s always exciting to be part of something audiences can instantly connect with.”
The campaign builds on Crocs India’s ongoing strategy of creating relatable, digital-first storytelling that resonates with a wide audience while staying true to the brand’s playful personality.
In a crowded footwear market, Crocs continues to stand out by keeping things fun, comfortable, and conversation-worthy proving once again that sometimes all you need is a good shake (or Crocshake) to make your mark.
