MAM
Royal Enfield’s new ad-film kindles the joy of returning home
Mumbai: Royal Enfield has rolled out a new digital film capturing the joy of returning home after a long journey alone.
The film called ‘Home‘ is conceptualised and executed by Mumbai-based production house Coconut Films and was taken up by Royal Enfield. It follows a sole rider’s journey through Ladakh on a motorcycle, the wheels mapping out the circle of life beneath them.
The film, which is extensively shot in the beautiful locales of Ladakh, touches upon various emotions and feelings attached to returning to one’s safe haven- one’s home. It captures a solo traveller’s emotions and what she feels through her journey back home like reminiscing the good old days and light-hearted moments that are experienced by her while travelling a long distance on her bike. It strikes a connection with its core message : ‘Going the distance is not about how far away you will get, but from what length you’re willing to return.’
Targeting all biking enthusiasts, the film has been released digitally across all social media platforms.
Shedding light on producing and shooting Royal Enfield’s new brand film, Coconut Films co-founder, Tushar Raut said, the team has put its soul into making the film. “The campaign idea was born out of conversations with our team which has a lot of biking enthusiasts. They all beamed a common passion around the bike, its looks and its performance. One thing we knew was to let the story emote itself while showing the bike in all its glory and yet create a narrative that touches the audience’s heart. As for the music, the choice of the folkloric vocals and background music is like an uplifting crescendo that gives a charismatic, authentic touch to the film,” he said.
Speaking about the film, Royal Enfield, global head of marketing, Shubhranshu Singh said, “As a brand we welcome creative expression and are fortunate to be at the heart of an evolved community of gifted creators. ‘Home’ is an evocative piece of content by Coconut Films that tells a heartfelt story in a very authentic manner”.
Speaking about the film, director, Aiman Ali said, “Seldom, we get to do projects crafted with so much perseverance, honesty, and love. Shooting at one of the humblest places in the world – Ladakh, and exploring the raw beauty and wholehearted emotions of its people was a side we hadn’t seen before. Their way of life made us wonder if we are missing a point when we say we need to go the distance in life. Maybe at times going the distance could mean taking a step back, towards your roots. This introspection is what fuelled our latest project ‘Home’ for the Royal Enfield Himalayan”.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
