iWorld
India leads the spot in highest engagement on Facebook during Tokyo Olympics
Mumbai: Scripting its best-ever Olympic performance, India won seven medals – one gold, two silver, and four bronze – at Tokyo 2020. If there were, however, a ‘loudest country engaging in Olympic-related banter on Facebook’ category, ranked by the number of people talking about it, the country would have won another gold!
According to data shared by Facebook reflecting trends on Facebook and Instagram between July 23 and August 8, India outshone countries like the United States and Brazil, emerging as the loudest country in the world to engage about the Games on the two websites.
Neeraj Chopra – the first track and field athlete to win an Olympic gold medal for India in the ‘Men’s Javelin Throw’ category – was the second-most mentioned athlete on Facebook and led the same spot on Instagram, globally. Interestingly, track and field was also the most mentioned sport over the course of the Games globally. Maximum conversations around the Games happened on 7 August when Chopra and Team USA won gold in the ‘Men’s Javelin Throw’ and ‘Men’s Basketball’ categories.
On Instagram, Neeraj Chopra (+2870814), PV Sindhu (+702778), and MC Mary Kom (+270104) were the biggest winners gaining the maximum number of followers since the start of the Olympics this year. Registering maximum increase in following by 1900 per cent on a global level, Chopra became the second most followed athlete over the course of the Games. His Instagram following stands at 2.6 million currently.
Other Interesting Global Trend
Tai Tzu Ying’s Facebook post thanking everyone for their support generated maximum interactions (1.3 million) during the course of the Games.
On Instagram, Brazil’s skateboarding athlete Rayssa Leal drove maximum interactions at 18.44 million. With 11 million views, the video depicting her skateboarding journey became the most-viewed video.
Overall, athletes gained more than 75 million followers on Instagram, driving over 410 million interactions and posting over 3000,000 stories, globally.
iWorld
Prime Video and Hrithik Roshan reunite for quirky heist comedy Mess
HRX Films expands pact with quirky heist comedy set for production
MUMBAI: Prime Video is doubling down on its partnership with Hrithik Roshan, announcing a new comedy film Mess that promises chaos, chuckles and a clever twist on the classic heist.
Produced by Hrithik Roshan and Eshaan Roshan under HRX Films, a division of FilmKraft Productions, the film is being made in association with Soda Films Lab. Directed by Rajesh A Krishnan, Mess marks the second collaboration between the streaming platform and HRX Films after the upcoming thriller Storm.
At the heart of Mess lies an unusual premise. A group of robbers break into the home of a man with OCD, only to find themselves outmatched in a night-long standoff that flips the script on who is really in control. It is a set-up that blends tension with humour, turning a break-in into a breakdown of expectations.
Prime Video India director and head of originals Nikhil Madhok said, “A good story should surprise and entertain, and Mess does both with ease. It brings together a unique premise, memorable characters and a tone that keeps you laughing throughout.”
He added that the collaboration with HRX Films continues to grow stronger, with the new film reflecting a shared appetite for bold and original storytelling.
Hrithik Roshan said, “After Storm, Mess feels like a natural next step in our journey with Prime Video. The film captures the kind of unconventional storytelling we want to champion, with Rajesh bringing a distinctive voice to the narrative.”
Director Rajesh A Krishnan said, “The world of Mess is a mix of comedy and chaos, unusual enough to keep audiences on edge while still delivering humour. It has been a deeply collaborative and creatively fulfilling experience.”
The original screenplay comes from Paul Soter, with adaptation and dialogues by Kapil Sawant, adding another layer of craft to the film’s offbeat narrative.
As production gears up, Mess looks ready to live up to its name, serving up a delightful tangle of mayhem, mischief and movie magic for audiences in India and beyond.
