MAM
Madhu Chandan joins Akshayakalpa Organic for new ‘Good Food Talks’ episode
Mumbai: Akshayakalpa Organic has launched its second episode of ‘Good Food Talks’. This episode aims to educate consumers about the quality of food, its future, and the growing health consciousness in society.
In this episode, Organic Mandya founder Madhu Chandan discusses the transformation in farming practices. He highlights how traditional, self-sustaining agriculture, once focused on personal and local consumption, has given way to commercial monoculture farming driven by profit. This shift has deeply affected Indian farmers, with 90-92 per cent of them being marginal farmers earning minimal incomes from landholdings under three acres.
Madhu Chandan said, “Growing up, I saw how the rice my grandparents ate was far healthier than what we have today. This decline in food quality is due to poor soil health and modern farming practices. Embracing organic farming can restore soil health and bring back the nutritious food our ancestors enjoyed.”
Akshayakalpa Organic co-founder and CEO, Shashi Kumar stated, “This episode talks about the deep relationship between the health of our farmers and the food we consume. Organic farming isn’t just about using no chemicals; it is a way of nourishing the soil, farmers, and the people. Through this podcast we want to empower consumers to question the source of their food through such conversations, further raising awareness around what they consume.”
The episode focuses on the adverse effects of modern farming on soil health and food contamination. It advocates for organic farming as a way to restore nutrition, sustainability, and food quality.
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Prakash Nair reportedly quits Ogilvy after 23 years
One of the agency’s longest-serving leaders has moved on, with his next destination still unknown
MUMBAI: After more than two decades at one address, Prakash Nair has left the building. The president and head of office, north at Ogilvy has moved on from the agency, according to highly placed industry sources. His next move remains unknown. Ogilvy did not respond to requests for comment.
Nair spent over 23 years at the agency, making him one of its longest-serving senior figures. He was elevated to lead the Gurugram office in April 2022, a role that put him at the helm of Ogilvy’s northern operations at a time of considerable churn across the advertising industry.
Before taking charge in the capital, Nair served as associate president at Ogilvy Mumbai, where he worked on some of the agency’s most prized accounts, including Mondelez, Tata Motors, and BP Castrol. Over the years, he built a reputation for driving modern, integrated, and award-winning work, the kind that wins metals at Cannes and keeps clients from straying.
His departure was marked in style. A farewell gathering was held in Delhi, attended by senior figures from across the advertising fraternity, a signal of the regard in which Nair is held in an industry that does not always pause to say goodbye properly.
Where he goes next is the question the industry is now asking. After 23 years at one of the world’s most storied agencies, the answer, when it comes, will be worth watching.
