News Broadcasting
Taboola enters multi-year strategic partnership with Asianet News
Mumbai: Content discovery and native advertising platform Taboola has entered into an exclusive multi-year partnership with Asianet News Media & Entertainment. Under the partnership, Asianet News will use Taboola to maximise traffic and increase audience engagement and monetisation.
Asianet will also leverage Taboola Newsroom’s insights and A/B testing capabilities, providing editorial teams with actionable insights and data about content performance in real-time. This allows them to power content recommendation through superior algorithms and test the performance of headlines, thumbnails and story placements and discover topics their users are most interested in reading about.
Taboola Feed will provide its readers a seamless flow of personalised content recommendations and videos to keep them engaged on the publication’s application, website and Taboola’s Audience Exchange, which is an advertising technology for the buying and selling of online ads, said the statement.
Using Taboola News, Asianet News will be able to feature its content across its seven languages at exclusive touchpoints on devices beyond the open web to drive website traffic at no additional cost, it added.
“Under our partnership with Taboola, we aim to leverage their platform to increase audience engagement, product experience and revenue. We are confident that this partnership will help us scale and engage with our readers across all languages more effectively,” said Asianet News Media and Entertainment Pvt Ltd, chief business officer, Samarth Sharma.
Taboola, CEO and founder, Adam Singolda added, “We are excited to bring content recommendations, discovery, and insights to Asianet’s large readership. Our technology and their scale unlock new ways for readers to engage while giving Asianet insights that can inform effective editorial decisions.”
News Broadcasting
Kamlesh Singh receives Haldi Ghati Award from MMCF
India Today Group editor honoured for three decades of journalism at Udaipur ceremony.
MUMBAI- Kamlesh Singh just turned a lifetime of sharp words into a shiny shield because when journalism wakes up a society, even the Maharana of Mewar wants to pin a medal on it.
The Maharana of Mewar Charitable Foundation (MMCF) conferred its prestigious Haldi Ghati Award on Kamlesh Singh, a senior editor at the India Today Group, during a ceremony in Udaipur on 15 March 2026. The national award, instituted in 1981-82, recognises “work of permanent value that initiates an awakening in society through the medium of journalism.”
Singh, who leads several editorial initiatives including Aaj Tak Radio, the Teen Taal community and The Lallantop, was presented the honour by Lakshyaraj Singh Mewar, Managing Trustee of MMCF. The citation highlighted his three decades of contributions to Indian media, innovations in digital journalism, mentoring young reporters, and his popular podcast persona “Tau” on Teen Taal, which fosters thoughtful public discourse.
The Haldi Ghati Award, named after the historic Battle of Haldighati symbolising valour and resilience, is one of four national awards given annually by MMCF. Past recipients include Tavleen Singh, Piyush Pandey and Raj Chengappa.
Other honourees this year included Padma Vibhushan Pt Hari Prasad Chaurasia, Vedamurti Devvrat Rekhe, Treeman of India Marimuthu Yoganathan, Vir Chakra Capt Rizwan Malik, and US-based researcher Molly Emma Aitken, who received the Colonel James Tod Award for contributions to understanding Mewar’s spirit and values.
In an era where headlines often shout louder than substance, the MMCF quietly reminded everyone that real journalism isn’t about noise, it’s about the quiet, persistent work that stirs society awake, one thoughtful story at a time.
