MAM
Pooja Hegde unveils pTron’s new brand campaign #pTronEveryday
Mumbai: Lifestyle digital accessories brand pTron has launched its new brand campaign titled #pTronEveryday, starring Bollywood actor Pooja Hegde. Earlier this year, the brand announced the actor as their brand ambassador.
The brand’s very first campaign #pTronEveryday with the actor showcases its wide range of new-age audio & lifestyle gadgets that are made for the millennials.
pTron’s new range of digital accessories promise quality combined with affordability and its mantra is to make ‘technology accessible to all’, the brand stated.
The pan-India star took to her social media to kick start her ambassador journey with the campaign #pTronEveryday with Pooja Hegde. The campaign film flaunts the actress’ refined style. With products that are thoughtfully crafted for the new-age Indian youth, Pooja’s modern girl boss energy resonates with the electronics and mobile accessories brand’s key messaging of confidence.
Commenting on the campaign, Pooja Hegde shared, “pTron stands for living life loud. With products that are affordable & accessible to all, yet futuristic and aesthetically modern, pTron has become a significant choice of new-age India and steadily becoming the country’s most favourite lifestyle digital accessories brand. I thoroughly enjoyed working with the team for the new campaign.”
“We are immensely excited at the chemistry between our brand and Pooja Hegde. The new campaign represents the spirit of the millennial generation, in being fearless and confident. Pooja perfectly embodies what the brand stands for,” said pTron founder & CEO Ameen Khwaja. Khwaja also thanked M5 Entertainment for being instrumental in getting Hegde as a fabfit endorser for pTron.
AD Agencies
Fevicol releases its last ad campaign by the late Piyush Pandey
The adhesive brand’s last campaign by the late advertising legend Piyush Pandey turns an everyday Indian obsession into a quietly powerful metaphor
MUMBAI: Fevicol has never needed much of a plot. A sticky bond, a wry observation, a truth that every Indian instantly recognises — that has always been enough. “Kursi Pe Nazar,” the brand’s latest television commercial, is no different. And yet it carries a weight that no previous Fevicol film has had to bear: it is the last one its creator, the advertising legend Piyush Pandey, will ever make.
The film, released on Tuesday by Pidilite Industries, fixes its gaze on the kursi — the chair — and what it means in Indian life. Not just as a piece of furniture, but as a currency of ambition, a vessel of authority, and a source of quiet social drama that plays out in every home, office and institution across the country. Who sits in the chair, who waits for it, and who eyes it hungrily from across the room: the film transforms this sharply observed cultural truth into a narrative that is, in the best Fevicol tradition, funny, warm and instantly familiar.
The campaign was Pandey’s idea. He discussed it in detail with the team before his death, but did not live to see it shot. Prasoon Pandey, director at Corcoise Films who helmed the commercial, said the team needed five months to find its footing before they felt ready to shoot. “This was the toughest film ever for all of us,” he said. “It was Piyush’s idea, magical as always.”
The emotional weight of that responsibility was not lost on the team at Ogilvy India, which created the campaign. Kainaz Karmakar and Harshad Rajadhyaksha, group chief creative officers at Ogilvy India, described the process as “a pilgrimage of sorts, on the path that Piyush created not just for Ogilvy, but for our entire profession.”
Sudhanshu Vats, managing director of Pidilite Industries, said the film was rooted in a distinctly Indian insight. “The ‘kursi’ symbolises aspiration, transition, and ambition,” he said. “Piyush Pandey had an extraordinary ability to elevate such everyday observations into iconic storytelling for Fevicol. This film carries that legacy forward.”
That legacy is considerable. Over several decades, Pandey’s partnership with Fevicol produced some of the most beloved advertising in Indian history, building the brand into something rare: a household name that people actively enjoy watching sell to them.
“Kursi Pe Nazar” does not try to be a tribute. It simply tries to be a great Fevicol film. By most measures, it succeeds — which is, in the end, the most fitting send-off of all.
