MAM
Pooja Hegde unveils pTron’s new brand campaign #pTronEveryday
Mumbai: Lifestyle digital accessories brand pTron has launched its new brand campaign titled #pTronEveryday, starring Bollywood actor Pooja Hegde. Earlier this year, the brand announced the actor as their brand ambassador.
The brand’s very first campaign #pTronEveryday with the actor showcases its wide range of new-age audio & lifestyle gadgets that are made for the millennials.
pTron’s new range of digital accessories promise quality combined with affordability and its mantra is to make ‘technology accessible to all’, the brand stated.
The pan-India star took to her social media to kick start her ambassador journey with the campaign #pTronEveryday with Pooja Hegde. The campaign film flaunts the actress’ refined style. With products that are thoughtfully crafted for the new-age Indian youth, Pooja’s modern girl boss energy resonates with the electronics and mobile accessories brand’s key messaging of confidence.
Commenting on the campaign, Pooja Hegde shared, “pTron stands for living life loud. With products that are affordable & accessible to all, yet futuristic and aesthetically modern, pTron has become a significant choice of new-age India and steadily becoming the country’s most favourite lifestyle digital accessories brand. I thoroughly enjoyed working with the team for the new campaign.”
“We are immensely excited at the chemistry between our brand and Pooja Hegde. The new campaign represents the spirit of the millennial generation, in being fearless and confident. Pooja perfectly embodies what the brand stands for,” said pTron founder & CEO Ameen Khwaja. Khwaja also thanked M5 Entertainment for being instrumental in getting Hegde as a fabfit endorser for pTron.
MAM
DGTOOHL partners Magnite to scale programmatic DOOH in India
Tie-up aims to boost transparency and real-time access in outdoor ads
NEW DELHI: DGTOOHL, a product of Mobiyoung, has entered into a strategic partnership with Magnite to expand programmatic digital out-of-home advertising capabilities in India, as the sector looks to modernise and align more closely with digital media standards.
The collaboration is aimed at addressing long-standing inefficiencies in the outdoor advertising ecosystem, where manual processes and limited transparency have often made campaign execution difficult to track and measure. By introducing programmatic integration, the partnership seeks to bring real-time visibility, improved accountability and data-led decision-making to the medium.
Outdoor advertising in India has traditionally lagged behind digital channels in terms of measurement and optimisation. The move towards programmatic DOOH is expected to change that, enabling advertisers to monitor, audit and refine campaigns with greater precision.
Under the partnership, Magnite will provide the infrastructure to connect DOOH inventory with global demand-side platforms, allowing advertisers to plan and activate outdoor campaigns programmatically, much like they do across mobile, web and connected TV.
“Programmatic DOOH is bringing a much-needed shift in how outdoor advertising is planned and executed,” said DGTOOHL co-founder and CTO Mayank Sharma. “By introducing transparency and real-time capabilities, we are enabling advertisers to move beyond traditional limitations and adopt a more measurable, data-led approach.”
DGTOOHL will focus on aggregating and streamlining access to DOOH media inventory, while Magnite will handle real-time transactions and demand integration, creating a more seamless buying experience for brands and agencies.
The timing reflects a broader industry shift. As programmatic buying becomes standard across digital formats, DOOH is increasingly being seen as the next frontier, allowing brands to extend digital strategies into physical environments. This integration enables more cohesive, cross-channel campaigns, where outdoor advertising complements online and CTV efforts to boost reach and recall.
“As advertisers look for unified and measurable media solutions, programmatic DOOH offers a strong opportunity to extend digital strategies into the physical world,” said Magnite senior account manager Jerit Kunjumon.
Industries such as FMCG, real estate, automotive and retail, traditionally heavy users of outdoor media, are expected to be among the early adopters of programmatic DOOH in India.
The partnership also promises operational benefits, including near real-time campaign activation, reduced reliance on intermediaries and improved monitoring of campaign performance.
As digital and physical media ecosystems continue to converge, the collaboration between DGTOOHL and Magnite signals a step towards making outdoor advertising more accountable, scalable and aligned with the expectations of modern marketers.
