iWorld
ReDefine celebrates its VFX work on ‘Chehre’
Mumbai: Global visual effects and animation company ReDefine has celebrated the delivery of VFX services for the Amitabh Bachchan and Emraan Hashmi starrer “Chehre”, the country’s second major theatrical release since the pandemic. The mystery thriller is helmed by production houses Anand Pandit Motion Pictures and Saraswati Entertainment.
ReDefine contributed significantly to the film’s visuals with its scope of work involving over 200 crew members and also creating a great visual environment through the different stages of the day, as the film’s plot moved forward.
The team from ReDefine was led by VFX supervisor Arijit Ghosh, successfully aligning with the director’s vision and executing state-of-the-art sequences including high-octane scenes such as a cliff breaking sequence and a major avalanche scene and quality CG snowfall sequences.
“It is always a pleasure to bring a script to life, and offer our team’s unique vision and expertise to a project whilst building a close synergy with the director, in order to bring out the best output on screen,” said Ghosh. “While the filming was challenging owing to the limitations of the first wave of COVID, we were successfully able to beat any and all obstacles and produce the desired results. Our premier services to the project are indeed reflective of ReDefine’s continuous effort to promote great storytelling and create stunning visuals.”
Launched in 2019, ReDefine provides creative visual effects and animation services focused on expanding international markets as well as independent filmmakers everywhere. It supports studios producing film, television, and animation content.
“At ReDefine, we pride ourselves in our extensive experience and market leading technology, which has provided quality value additions to countless film projects and has been associated with the biggest names in the industry,” said ReDefine, general manager, Yohann Abraham. “Our work on the ambitious projects is reflective of our strategic undertakings and successful collaborations with the finest creative talents and production houses of the present day.”
ReDefine is also providing VFX services to the upcoming film “Cry Macho” for legendary filmmaker Client Eastwood, as well as several Bollywood projects including “Brahmastra” starring Amitabh Bachchan, Ranbir Kapoor, Alia Bhatt, and Ranveer Singh-Deepika Padukone starrer “83”
iWorld
MS Dhoni invests in Kuku, joins Kuku TV as brand ambassador
Cricket icon backs AI storytelling platform, fronts Kuku TV campaign
MUMBAI: MS Dhoni has invested in Kuku and joined its short-form drama app Kuku TV as brand ambassador, signalling a high-profile bet on India’s fast-growing AI-led content space.
Kuku, a mobile-first storytelling platform, operates across formats with apps such as Kuku TV for micro-dramas, Kuku FM for audio content and Guru for learning-led entertainment. Founded in 2018, the company has scaled rapidly, crossing 350 million installs and building a catalogue of over 20,000 titles across multiple Indian languages.
Dhoni said his decision to invest and partner with the platform was driven by its distinct approach to storytelling and its strong growth trajectory. MS Dhoni said, “I chose to invest in Kuku, and also come on board as the ambassador for Kuku TV, because the platform really stood out to me. It has built a differentiated entertainment experience for audiences across India, spanning multiple languages and formats. The growth has been impressive, and I connect strongly with the founders, who come from small towns like mine and have built something of this scale. I believe in their vision of building an AI-driven storytelling platform from Bharat, for Bharat, and for the world.”
Founded by Lal Chand Bisu, Vinod Kumar Meena and Vikas Goyal, the platform positions itself at the intersection of technology and storytelling, using AI to create and distribute bite-sized content tailored to mobile audiences.
Sharing his perspective, Kuku co-founder and CEO Lal Chand Bisu said, “MS Dhoni is known for backing bold decisions that others might hesitate to take. At Kuku, we are also taking bold bets. That spirit of unconventional thinking resonates deeply with us.”
Adding to this, Kuku co-founder and COO Vinod Kumar Meena said, “Our beloved Thala is one of the rare personalities with truly nationwide appeal. As we build Kuku for all of India, that connection makes him a natural fit for us.”
Further, Kuku co-founder and CTO Vikas Goyal said, “MSD has a unique understanding of people. As we build for both creators and consumers, that perspective will be incredibly valuable, especially as we continue strengthening our AI-driven storytelling stack.”
Backing the momentum, Panthera Peak Capital managing director Nikhil Bhandarkar said, “Kuku’s vision, execution, and clarity of thought are exceptional, qualities that closely mirror MS Dhoni’s approach. We are excited to partner with the team as they build Kuku into a global entertainment platform.”
To mark the association, Kuku TV has rolled out the campaign Dhoni Watches Kuku TV, anchored by a brand film that plays on Dhoni’s instinctive decision-making. Built around short, engaging stories delivered in minutes, the campaign highlights the platform’s promise of quick, compelling entertainment.
With Dhoni stepping in as both investor and face of the brand, Kuku appears to be doubling down on its ambition to take AI-driven storytelling from India to a global audience, one short story at a time.
