MAM
Janhvi Kapoor becomes the face of Paree Sanitary Pads
Mumbai: Homegrown personal hygiene brand Paree Sanitary Pads has announced Bollywood actor Janhvi Kapoor as the new face of the brand. The brand has also launched a new campaign featuring Kapoor with its new range of sanitary pads – ‘Paree Super Ultra with Double Feathers’.
With Kapoor coming on board, the aim is to establish the brand’s identity as a young Indian brand disrupting the feminine hygiene market. Through this association, the company aims to reach out to its consumers in more relatable ways, said the statement.
The new TVC is a light-hearted take on the widely used comment – ‘Iskey toh parr nikal aaye’ which a girl gets to hear whenever she challenges societal norms and boundaries. The new communication with Kapoor spins this notion on its head by asking women to not hold back during periods physically or psychologically. It shows Janhvi dancing her heart out even during her periods.
“Janhvi Kapoor is a young & talented actor with a strong connect with youth of the country. As a feminine hygiene brand, we understand the many avatars of the modern Indian woman and provide them with products as per her needs,” said Soothe Healthcare founder and CEO Sahil Dharia. “Janhvi despite being a star comes across as real and relatable which endears her to the girls out there making her a perfect fit for the brand.”
“This association is very close to my heart as it has given me an opportunity to reach out to millions of young girls and encourage them to go ahead and live their life without periods holding them back,” said Janhvi Kapoor. “Because for period problems, you have Paree. Also, since the start of my career, I have always supported Indian brands and it gives me pride to be a part of their journey.”
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
