GECs
Allison+Partners awarded PR mandate for Colors
Mumbai: Viacom18’s general entertainment channel Colors has named Allison+Partners as its India public relations (PR) agency, following a competitive agency search process.
Allison+Partners is known for wide-ranging communication support given its award-winning work with a spate of innovative and iconic brands which best exemplify today’s confluence of entertainment, culture, music, and video, the company said in a statement.
“We are thrilled to add Colors to our growing portfolio of leading consumer and B2B brands in India and look forward to developing exciting, high-impact multi-platform campaigns at the edge of creativity and innovation,” said Allison+Partners managing director of India Pranav Kumar. “We look forward to bringing shows and cast closer through digitally-led PR brand and corporate campaigns for Colors via media and influencer relationships.”
The agency was recently named Provoke Media’s “Global Agencies of the Decade” and PRWeek’s “Top APAC Consultancies in 2021”. Allison+Partners continues its growth in the Asia Pacific region and key markets such as India by expanding its reach in the country.
“As an agency, our core belief is that it’s all about the work – working together with innovative brands and talented teams, to deliver impactful results,” said Allison+Partners India senior VP of client strategy and operations Neha Merchant. “We feel privileged to be chosen by Colors and excited that our thinking resonates with the Hindi GEC leader’s approach towards continued category differentiation and unique programming.”
GECs
Vikram and Ajinkya Gandhe win Masterchef India season finale
Chef Sanjeev Kapoor joins judges for emotional MasterChef finale
MUMBAI: The latest season of MasterChef India concluded on a high note, with brothers Vikram Gandhe and Ajinkya Gandhe crowned winners in the grand finale aired on Sony Entertainment Television.
The duo from Nagpur lifted the coveted trophy and donned the show’s signature golden apron after a season that celebrated India’s diverse culinary traditions under the theme “Pride of India”.
This edition of the popular cooking reality show introduced a new jodi format, with 50 pairs from across the country competing in the Masterchef kitchen. Contestants brought personal stories, regional flavours and family bonds to the competition.
The grand finale featured the final three pairs: Vikram and Ajinkya Gandhe (brothers), Saisree and Chanda (mother and daughter), and Anju and Manju (sisters).
The finale was attended by celebrity chef Sanjeev Kapoor, who joined the show’s judging panel comprising Vikas Khanna, Ranveer Brar and Kunal Kapur.
Kapoor said the show has long served as a platform to celebrate India’s rich culinary heritage and provide passionate home cooks with a national stage. He noted that the current season reflected a confident India that takes pride in its roots while embracing new culinary ideas.
Judge Vikas Khanna said the contestants’ journeys and the memories created during the season would remain with the team long after the show’s conclusion. Ranveer Brar described the show as a family that continues to grow with every season, while Kunal Kapur praised the contestants’ creativity and determination.
With the finale now concluded, the latest season of MasterChef India once again highlighted how food can reflect identity, heritage and storytelling, inspiring home cooks across the country to pursue their culinary ambitions.
