MAM
HUL leads advertiser’s tally in week 37: Barc
Mumbai: FMCG major Hindustan Lever Ltd (HUL) led the top-ten advertisers list in Barc week 37 (11 – 17 September) with total ad volumes of 4718.72. Reckitt Benckiser (India) Ltd was a close second at 4028.89 (‘000s). Cadbury India stood third at 944.54.
Brooke Bond Lipton India, ITC Ltd, Godrej Consumer Products, Colgate Palmolive India, Amazon Online India, Procter and Gamble, and GCMMF followed at the remaining seven positions in that order.
Among the brands Dettol Toilet Soap led the tally with ad volumes of 542.01.
Video streaming platform Disney+ Hotstar stood out in the FMCG-dominated list at the sixth spot with 349.3 (‘000s). Amazon India (329.66) and Reliance Digital (304.61) broke the monotony at the eighth and tenth positions respectively.
Rest of the list was populated by FMCG brands including Lizol, Harpic Power Plus 10X Max Clean, Dettol, Dettol Antiseptic Liquid, and Harpic Bathroom Cleaner.
MAM
Shanu Singh steps down as director – The Economic Times brand at BCCL: Reports
Marketing leader joined BCCL in July 2025 to lead brand strategy for the business daily
MUMBAI: Shanu Singh has stepped down from her role as director of The Economic Times brand at Bennett, Coleman & Co Limited, according to reports.
Singh joined the company in July 2025 to lead brand strategy and integrated marketing initiatives for the flagship business daily across platforms. During her stint, she worked on strengthening brand positioning, deepening audience engagement and advancing advertiser-focused initiatives.
A marketing executive with nearly two decades of experience, Singh previously served as chief marketing officer at ASK Asset & Wealth Management. She has also held senior roles at Standard Chartered Bank and Kotak Mahindra Bank.
Her next move has not yet been announced.
