iWorld
Onmo signs up Lowe Lintas to manage its creative duties globally
Mumbai: Mobile entertainment company OnMobile Global Ltd has appointed Lowe Lintas Bangalore as the creative agency for Onmo – a mobile cloud-gaming platform. According to a statement, the scope entails creating the positioning, guidelines and assets, designing the creative strategy, and conceiving integrated marketing and advertising campaigns for the brand,
Onmo aims to redefine the gaming experience by bringing together e-sports, social features, and AI-powered analytics, the company stated. The agency endeavours to build mind space for Onmo in the rapidly growing global gaming market. Lowe Lintas Bangalore is already working on the account and will soon come up with an integrated campaign, it added.
“As we embarked on the journey to launch Onmo, our D2C mobile cloud-gaming platform, we were looking to partner with a global, forward-thinking, and consumer-first agency who identified with our passion & understood our vision,” stated OnMobile global director marketing and communications and Onmo global head of marketing Pallavi Nayak. “Lowe Lintas stood true for that and more, and we’re absolutely delighted to partner with them! Looking forward to doing some groundbreaking work together.”
A Research and Markets Global Gaming Market report forecasts that the global gaming market was worth $167.9 billion in 2020, and is expected to reach $287.1 billion by 2026. Cloud-based gaming will continue to grow its share in the pie, especially as it allows users access to a premium gaming experience even without expensive consoles or devices.
“The gaming industry has seen steady growth since the mid-80s, but the rise of internet and mobile in the 21st century has really pushed it into top gear. Companies like ONMO, which offer totally fresh and immersive gaming experiences, are going to be at the vanguard of this incredible growth story,” said Lowe Lintas executive director and branch head – South Sonali Khanna. “At Lowe Lintas, we believe bleeding-edge products deserve future-focused strategies, combined with consumer-centric storytelling. To put it in gaming terms, we’ve got itchy trigger fingers as we team up with ONMO to storm the leaderboards!”
iWorld
Epic Company launches unified Epic Studio for films and OTT
Vivek Krishnani to head films business; Samar Khan leads OTT & Television.
MUMBAI: Epic just merged its creative superheroes under one cape because when films and OTT need to fight for attention together, you don’t keep them in separate universes. The Epic Company has launched Epic Studio, a next-generation creative and production powerhouse that unites Juggernaut Productions and Movieverse Studio under a single banner. The move creates a streamlined, scalable platform for premium storytelling across theatrical films, OTT originals, television, digital-first formats and branded content.
Vivek Krishnani has been appointed chief executive officer, Epic Studio (Films), overseeing the theatrical and film business with a focus on culturally resonant narratives across Hindi, Telugu, Tamil, Gujarati and Malayalam cinema. Samar Khan continues as chief executive officer, Epic Studio (OTT & Television) and retains his role as chief content officer for Docubay and Epic On.
The Epic Company managing director Aditya Pittie said, “Epic Studio brings together our entire creative ecosystem under one unified studio vision. This is not just an integration of verticals, but the creation of a collaborative environment where writers, filmmakers, creators, and brand partners can seamlessly develop and scale stories across formats and screens.”
Vivek Krishnani added, “We are building an audience-focused mainstream film studio committed to delivering fresh, engaging, and innovative stories for both theatrical and streaming platforms.”
Samar Khan commented, “This alignment allows us to approach storytelling with a unified studio mindset. We are building IP under one creative umbrella, with scale and longevity in mind from inception.”
The unified structure eliminates silos, enabling ideas to flow fluidly from concept to screen while adapting to evolving audience behaviour. Epic Studio positions itself as a creator-led ecosystem championing purposeful, resonant storytelling with commercial strength.
In an entertainment landscape where stories now leap between screens faster than plot twists, Epic isn’t just building a studio, it’s crafting a single launchpad where every tale gets the best shot at soaring across every platform.
