MAM
Livpure Sleep celebrates good sleep with quirky ad film
Mumbai: Manufacturer of water purifiers, air conditioners and an array of sleep and wellness solutions, Livpure has launched its first-ever digital ad campaign on YouTube, Facebook, and other digital platforms to promote its high-quality range of mattresses.
In line with the brand’s long-standing focus on the importance of good sleep with the help of innovative and comfortable mattresses, the ad campaign takes the comic route to showcase the ill-effects of sleep deprivation and the miraculous benefits of Livpure’s mattresses through three distinct ad films.
The ad films revolve around a royal family ‘The Sonawalas’ who have been cursed with sleeplessness for seven generations. Hilariously capturing how the lack of sleep affects different aspects of the family’s life, from staying up with the ghosts of the mansion to almost setting the kitchen on fire, the series concludes with the swanky son of the house introducing the family to Livpure’s mattresses and finally breaking the curse.
“We are thrilled to launch our first-ever digital ad campaign for Livpure Sleep’s products. The unique concept of ‘The Sleepless Sonawalas’ with the wonderfully curated sets and artwork in the backdrop is just perfect to pique the curiosity and interest of our target audience,” said Livpure general manager of marketing Ankit Gaur. “The ad films beautifully drive home our message of prioritising good, restful sleep with the help of the right mattress! If Livpure mattresses can break a generational curse, it can definitely drive away your sleep troubles!”
Brands
FSS names Anand Krishnamurthi head of global digital delivery
Tech veteran to drive AI-first, cloud-led transformation in payments globally
CHENNAI: Financial Software and Systems (FSS), an AI-first payment infrastructure company, has appointed Anand Krishnamurthi as head of global digital delivery.
In his new role, Anand Krishnamurthi will lead FSS’s global digital delivery capabilities, focusing on AI-first and cloud-led transformation while ensuring predictable, high-quality outcomes for customers worldwide. He will be based in Chennai and report to V. Balasubramanian, CEO of FSS.
Bringing 28 years of experience in technology and digital transformation across banking, capital markets, financial services, and insurance, Anand has held senior leadership positions at Cognizant and NuSummit. He is recognised for scaling multi-geography delivery teams, leading mission-critical platforms, and embedding AI-driven automation in complex, regulated environments.
“What drew me to FSS is its deep payments expertise, strong product DNA, and the scale at which its platforms power real-world financial ecosystems,” said Anand Krishnamurthi. “I aim to strengthen delivery predictability, execution rigor, and engineering quality, building empowered teams that deliver measurable customer outcomes. FSS has a unique opportunity to create real-time, AI-infused payments infrastructure that is resilient, secure, and globally scalable.”
V. Balasubramanian added, “Anand’s track record in leading multi-geography delivery programs and AI-first operating models makes him the ideal leader for FSS as we accelerate our AI-driven digital payments business. His leadership will help us raise the bar for outcomes globally.”
This appointment is part of FSS’s broader push to build an AI-powered, cloud-native delivery organisation capable of meeting the evolving needs of banks, fintechs, and financial institutions worldwide.
