iWorld
Chicken Soup for the Soul Entertainment acquires Locomotive Global
Mumbai: Chicken Soup for the Soul Entertainment which operates streaming advertising-supported video-on-demand (AVOD) networks has acquired a majority stake in Locomotive Global Inc.
The homegrown production company is currently producing and developing some original productions including an original series in development with Amazon Prime Video, as well as Indian local language remakes of well-known series including “Ray Donovan” for Netflix India.
“Expanding into India has been a top priority for us in our international expansion strategy and we are excited to be entering the market with an ambitious company like Locomotive Global,” said Chicken Soup for the Soul Entertainment chairman and CEO William J Rouhana Jr. “This acquisition allows us to utilise Locomotive’s revenue, cash flow and presence in India as a base for further expansion in the region.”
Locomotive Global is led by industry former programming and acquisition strategy head for the Hallmark Channel Scott Anderson, who also was with Starz/Encore and Liberty Media Corporation, and QYOU Media India co-founder and former EVP for Sony Pictures Television Networks India Sunder Aaron.
“India is arguably the largest and most accessible media market in the world right now. While we will continue to manage the business in India, as part of the Chicken Soup for the Soul Entertainment family, we now have the resources to capitalise on our ambitions and expand more quickly in this market,” said Anderson.
Elaborating on the move, Sunder Aaron said, “There continues to be a major opportunity to produce high-quality content for platforms and services in India. Production costs are also lower than in most Western markets, and we can use our development and production capabilities here to meet this growing demand for quality content. The AVOD business is primed for growth in India as broadband connectivity, FAST channels, and usage of connected televisions are expanding rapidly.”
iWorld
Rusk Media announces Battleground Season 2 on Amazon MX Player
Fitness reality show returns in April 2026 with bigger challenges and mentors.
MUMBAI: The arena is reopening and this time the competition promises even more sweat, strategy and spectacle. Rusk Media has confirmed the return of its fitness reality format Battleground for a second season, set to stream on Amazon MX Player from April 2026. The announcement follows the breakout success of the show’s debut season, which positioned itself as a high energy blend of sport, strategy and reality television. Season 1 brought together 16 contestants for a 28 day test of endurance and discipline, as aspiring athletes and fitness enthusiasts competed in physically demanding challenges and team based battles.
Divided into four teams, the participants trained under a panel of mentors drawn from the fitness and lifestyle space, with former Indian cricketer Shikhar Dhawan serving as the show’s Super Mentor.
The format quickly found an audience among digital viewers and was listed among the most binged titles on Amazon MX Player. The show also picked up industry recognition, winning the “Most Popular Non Fiction Show” honour at the IWMBuzz Digital Awards 2025.
The first season also drew a slate of brand partnerships, including Honda Bigwing, Charged, American Pistachio Growers, Bigmuscles Nutrition, Ritebite Max Protein, Plix and Sparsh CCTV, highlighting the show’s appeal to brands targeting India’s rapidly growing youth and fitness audience.
For Season 2, the producers say the format will evolve with tougher physical challenges, a sharper competitive structure and deeper mentor involvement while continuing to focus on discovering the next generation of Indian fitness personalities.
Rusk Media, chief executive officer and co founder Mayank Yadav said the first season proved the appetite for competitive fitness storytelling. “Battleground was always envisioned as more than a show. Season 1 demonstrated that there is a massive audience for aspirational fitness competition at scale. With Season 2 we are going even bigger in ambition, intensity and opportunities for contestants and partners,” he said.
Rusk Ads lead Rahul Arora added that the series has also evolved into a strong platform for brand integration and advertiser engagement. “Season 1 showed that Battleground is not just compelling content but a powerful brand ecosystem. As we move into Season 2, we are looking to deepen brand collaborations and build more integrated partnerships,” he said.
With a larger format, an expanding fan base and a new season set to arrive in April 2026, Battleground is positioning itself as one of India’s emerging fitness reality franchises in the digital entertainment space.
