MAM
HUL becomes top advertiser in week 43: Barc
Mumbai: With ad volumes of 4600.63 Hindustan Lever Ltd (HUL) was the top advertiser in week 43 (23 – 29 October) according to Broadcast Audience Research Council (Barc) data. Reckitt Benckiser (India) Ltd (3121.31) and Godrej Consumer Products Ltd (900.75) were in the second and third positions, respectively.
They were followed by Ponds India, Brooke Bond Lipton India Ltd, ITC Ltd, Cadbury’s India Ltd, Amazon Online India Pvt Ltd, Coca-Cola India Ltd, and Colgate Palmolive India Ltd.
Among the brands, HUL’s Horlicks was the top performer delivering ad volumes of 473.75 (‘000s). Dettol Toilet Soaps, Lalithaa Jewellery, and Veet Men Hair Removal Cream grabbed the next three slots.
Fanta was the new entrant at the number five. It was followed by Harpic Bathroom Cleaner, Amazon Prime Video, and Clinic Plus Shampoo.
Debuting at number nine, was Tata’s new SUV Tata Punch. Dettol Antiseptic Liquid finished last.
Brands
Oyo parent Prism appoints former Sebi chief Ajay Tyagi to Board
Former market regulator joins Prism to strengthen governance for IPO
NEW DELHI: Prism, the parent entity of Oyo, has appointed former Sebi chairman Ajay Tyagi as an independent director, as the hospitality firm gears up for its planned Rs 6,650 crore initial public offering (IPO).
Tyagi, a 1984-batch IAS officer, served as chairman of the Securities and Exchange Board of India (SEBI) from 2017 to 2022. His appointment is aimed at strengthening the company’s governance framework and providing strategic oversight as it moves closer to a public listing.
He joins a high-profile board that already includes several prominent names from global business and policy circles. These include Troy Matthew Alstead, former CFO and group president of Starbucks; Aditya Ghosh, co-founder of Akasa Air; Deepa Malik, paralympic athlete and Padma Shri awardee; William Steve Albrecht, professor of accountancy at Utah State University; and Bejul Somaia, partner at Lightspeed Venture Partners.
Prism founder Ritesh Agarwal, said Tyagi’s experience in capital markets regulation and public-institution stewardship will be critical as the company scales operations and enhances long-term accountability.
The company recently filed preliminary papers with Sebi to raise Rs 6,650 crore through a confidential route. Market sources estimate its valuation will be in the range of $7 billion to $8 billion.
Over the course of his career, Tyagi has held senior roles in the ministry of finance, where he oversaw investment policy and financial-sector reforms. His induction to the Prism board signals a renewed focus on aligning the company’s internal standards with the stringent requirements of public markets as it advances toward its IPO.
