MAM
Blink Digital taps Dia Kirpalani and Suraj Karvi to head strategy, media
Mumbai: Independent digital agency Blink Digital has announced the appointment of two vice presidents Dia Kirpalani and Suraj Karvi, both practicing advertising professionals of over fifteen years.
“As we chase bigger ambitions, it is key to ensure the growth of the company along with the best set of talents in-house to keep pace with the evolving industry. Their appointment is another validation of our commitment and leadership in the industry,” said Blink Digital co-founder and chief business officer Rikki Aggarwal, welcoming new appointees on board.
Kirpalani brings experience across finance, market research and advertising, having previously been associated with agencies like WPP, Leo Burnett, Rediffusion. She has worked across myriad industries including FMCG, retail, e-commerce, fashion, skincare, personal health, beauty, real estate, gaming, and financial services, including mutual funds, banking and insurance, across brands like Shoppers Stop, HSBC Bank, Sugarfree, and more.
At Blink, she will oversee the creative strategy vertical for the agency’s current and new clients. “My clear mandate is to bridge the gap between mainline and digital thinking that continues to exist in our industry and to ensure our clients get the benefit of a truly silo-less approach to their business problems. Under Dooj and Rikki’s setup, we have a strategy team that is underpinned by mainline thinking and yet strongly supplemented with digital expertise,” said Kirpalani on her new role.
Karvi was until recently heading the media business for Marico & Atomberg technologies at Madison Media. Prior to Madison Karvi worked with GroupM & Starcom and has experience across industries like FMCG, OTT, Jewellery, Watches, Pharma, Lifestyle Retail, etc. He has also worked in the area of business strategy, planning and sales strategy during his stint with Viacom18 & NDTVMedia.
At Blink Digital, he will be leading the media vertical & be responsible for the current media businesses as well as acquiring new business. “Digital has been the key area of growth within the media marketing world and will continue to be so by creating further excitement & opportunities for brands & industry as a whole. Blink being an independent digital agency house bagging many award-winning works across client categories, my aim will be to add many more to the list. I look forward to working with the team that’s geared up for both business growth & delivering award-winning work hand in hand,” stated Karvi.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
