MAM
Somany Ceramics launches marketing campaign with Ind vs NZ series
Mumbai: Somany Ceramics Ltd has started its marketing campaign by collaborating for on-ground advertising for T20 and test series between India and New Zealand starting from 17 November till 7 December.
As a part of the association, the brand will have its presence during all the matches of the T20 series on 17, 19, and 21 November respectively and two matches of test series from 25-29 November and 3-7 December.
The brand Somany will be displayed at perimeter boards, sight screens, and upper-tier while the airing of three T20 matches and two test matches, said the company in a statement.
“Cricket has the power of connecting people across all varied sets and our on-ground advertising will help the brand reach a larger section of the audience,” said Somany Ceramics brand custodian Minal Somany. “These initiatives will help in establishing us as a leader and will further cement the brand in the hearts and minds of our consumers.”
Brands
EcoMedia Solutions launches EcoMeter to track carbon impact in media
New tool aims to bring real data and accountability to ads and events
GURUGRAM: EcoMedia Solutions has rolled out EcoMeter, a new solution designed to bring sharper carbon accountability to advertising, media, marketing and events.
Built on its proprietary EMS platform, EcoMeter aims to help brands and agencies measure the environmental impact of campaigns and on-ground activations using real-world data rather than broad estimates.
The move comes as sustainability gains traction across boardrooms, even as measurement within the advertising ecosystem remains patchy and often reliant on spend-based assumptions. EcoMeter attempts to change that by using localised emission factors and activity-based inputs, offering a more grounded view of carbon output.
“Today, most carbon calculations in our industry are derived from spends or broad averages. That does not reflect what is actually happening on the ground,” said EcoMedia Solutions founder & CEO Rumjhum Gupta. She added that the tool factors in variables such as location, execution and materials to deliver a more accurate picture.
The platform allows users to compare media choices based on environmental impact, plan lower-carbon campaigns and generate data-backed ESG and BRSR reports. It spans formats including OOH, DOOH, print, digital and live events, bringing sustainability into the same decision-making framework as cost and performance.
EcoMedia Solutions says the larger goal is to move the industry beyond surface-level sustainability claims towards measurable action. As scrutiny from consumers, investors and regulators intensifies, tools like EcoMeter could play a key role in helping brands back intent with credible data.
With this launch, the company is betting that the next big metric in advertising will not just be reach or ROI, but impact that can be counted in carbon.
