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Kleen Skin ropes in Ants Digital as creative marketing agency
Mumbai: Sustainable beauty brand Kleen Skin hands over its digital mandate to a new-age tech-led marketing agency Ants Digital to revamp its visual identity and enhance its online presence.
“Kleen Skin is an emerging brand with a vision to provide sustainable wellness solutions for everyone. Their range of eco-friendly and natural products is awe-inspiring,” said Ants Digital CEO Sanjay Arora. “We are eager to conceptualise creative ideas and develop a tech-led contemporary approach that reflects the brand’s vision.
Kleen Skin is a brand that has a natural, sustainable, and holistic approach to skincare. It is expanding the beauty boundaries by branching into wellness and personal care, said the statement.
“Kleen Skin is a growing organic beauty and wellness brand. Our motto is to retain, maintain, and sustain. We seek to deliver our brand’s vision on the internet through our packaging, website and social media,” stated Kleen Skin’s Viola Louise. “We are so excited to work with Ants Digital as our creative and digital partner to transform our online appearance with their clever mix of ideas.”
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
