iWorld
Instagram announces 25 Under 25 Instagrammers of India
Mumbai: As part of Instagram’s ‘We Are In The Making’ campaign that celebrates young people who’re in the making, and in the run-up to Meta Fuel For India 2021, the platform has now announced its 25 Under 25 Instagrammers of India.
This year, as part of the platform’s marketing campaign, content creators have been recognised by highlighting their success across media formats. Now, ‘25 Under 25 Instagrammers of India’ is another step as part of the same effort, said the social media platform in a statement. “Instagram has always been a platform for people to express themselves and be entertained. Since the launch of Reels though, the platform has seen a rise in the number of young people showcasing their talent and garnering a strong community in the process,” it added.
The list has been selected by a diverse and accomplished set of judges, along with Instagram. They are – Bollywood actor Sara Ali Khan, creators Kusha Kapila and Masoom Minawala, youth media company Yuvaa’s CEO and co-founder Nikhil Taneja, popular music composer for Tamil and Telugu films GV Prakash, influencer marketing agency @fabsquadmedia’s co-founder Aju Philip, and Facebook India director and head of partnerships Manish Chopra.
“Reels has transformed the way content is created and consumed on Instagram and given rise to a whole new wave of young creators. This list is our way of recognising and celebrating them,” commented Manish Chopra. “I am glad and thankful for the jury, for bringing their knowledge and experience in selecting this diverse and inclusive list of 25 creators. We look forward to engaging with them, and many more like them, to further support and augment the creator ecosystem in India.”
“I am constantly amazed and enthused by the creativity that people are showcasing on Instagram,” stated actor Sara Ali Khan. “With Reels especially, it’s great to see new and young faces that are constantly breaking out with their transitions, trends, and challenges. It was an absolute privilege looking at their accounts and I’m taking inspiration from them, for my upcoming Reels too.”
Highlights from the 25 Under 25 Instagrammers list include:
Creators from Patiala to Chennai, and Ahmedabad to Darjeeling. From beatboxer Surya MKR (@suryamkrofficial) to mental health advocate Divija Bhasin (@awkwardgoat3), and from trans activist Trinetra Haldar Gummaraju (@trintrin) to entertainment sensations Rupa Ram (@superstar_dewasi99) and Sagar Pop (@sagar_pop02) – people representing varied interests.
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
