iWorld
Instagram announces 25 Under 25 Instagrammers of India
Mumbai: As part of Instagram’s ‘We Are In The Making’ campaign that celebrates young people who’re in the making, and in the run-up to Meta Fuel For India 2021, the platform has now announced its 25 Under 25 Instagrammers of India.
This year, as part of the platform’s marketing campaign, content creators have been recognised by highlighting their success across media formats. Now, ‘25 Under 25 Instagrammers of India’ is another step as part of the same effort, said the social media platform in a statement. “Instagram has always been a platform for people to express themselves and be entertained. Since the launch of Reels though, the platform has seen a rise in the number of young people showcasing their talent and garnering a strong community in the process,” it added.
The list has been selected by a diverse and accomplished set of judges, along with Instagram. They are – Bollywood actor Sara Ali Khan, creators Kusha Kapila and Masoom Minawala, youth media company Yuvaa’s CEO and co-founder Nikhil Taneja, popular music composer for Tamil and Telugu films GV Prakash, influencer marketing agency @fabsquadmedia’s co-founder Aju Philip, and Facebook India director and head of partnerships Manish Chopra.
“Reels has transformed the way content is created and consumed on Instagram and given rise to a whole new wave of young creators. This list is our way of recognising and celebrating them,” commented Manish Chopra. “I am glad and thankful for the jury, for bringing their knowledge and experience in selecting this diverse and inclusive list of 25 creators. We look forward to engaging with them, and many more like them, to further support and augment the creator ecosystem in India.”
“I am constantly amazed and enthused by the creativity that people are showcasing on Instagram,” stated actor Sara Ali Khan. “With Reels especially, it’s great to see new and young faces that are constantly breaking out with their transitions, trends, and challenges. It was an absolute privilege looking at their accounts and I’m taking inspiration from them, for my upcoming Reels too.”
Highlights from the 25 Under 25 Instagrammers list include:
Creators from Patiala to Chennai, and Ahmedabad to Darjeeling. From beatboxer Surya MKR (@suryamkrofficial) to mental health advocate Divija Bhasin (@awkwardgoat3), and from trans activist Trinetra Haldar Gummaraju (@trintrin) to entertainment sensations Rupa Ram (@superstar_dewasi99) and Sagar Pop (@sagar_pop02) – people representing varied interests.
iWorld
Tata Play Binge adds Pocket Films to micro drama platform Shots
Over 210 micro dramas and 220 hours of content strengthen short form play
MUMBAI: Short stories are getting shorter and sharper. Tata Play Binge is doubling down on snackable storytelling, adding Pocket Films to its micro-drama hub Shots as it looks to capture India’s fast-growing appetite for quick-consumption content. The move expands Shots into a deeper, more diverse catalogue, now featuring over 210 micro-dramas and 220 hours of short-format programming across genres such as action, drama and thriller. The content spans Hindi and key regional languages, reflecting the increasingly local yet mobile-first nature of viewing habits.
Pocket Films brings with it a library of emotionally driven, culturally rooted narratives, including micro-dramas like Chaturanga, Vidushi, Maasa, Silent Cycle and Pilibhit, alongside short films such as Lock-up, Dubki and The Disguise. The addition builds on existing partnerships with Bullet and Stage, strengthening Shots as a one-stop destination for bite-sized storytelling.
Designed for vertical viewing, the platform leans into scroll-friendly interfaces, auto-play sequencing and seamless discovery mirroring the habits of always-on, digital-first audiences. The content remains ad-supported and is available within the Tata Play Binge app at no additional cost.
The integration also sits within a broader aggregation strategy. Tata Play Binge currently offers access to 30 plus OTT services including Prime Video, JioHotstar, Zee5 and Apple TV+ through a single subscription and interface, aiming to simplify fragmented streaming consumption.
As platforms race to keep up with shrinking attention spans, Tata Play Binge’s bet is straightforward: when stories get shorter, the catalogue needs to get bigger and faster.
