MAM
OML appoints Zoya D’Costa as campaign lead
Mumbai: Only Much Louder (OML) has appointed Zoya D’Costa as campaign lead in the GCN (Global Creator Network) India team, as per her LinkedIn update.
In this new role, D’Costa will be leading the mandate of driving 360-degree marketing and content efforts globally to deliver impactful campaigns for Bacardi 1862, along with other brand accounts and clientele like Netflix, Bumble, Amazon, Zomato, Cred etc within GCN.
Before joining OML, D’Costa was associated with Times Network for over six years as assistant brand manager – marketing for Zoom, The Zoom Studios, and Flick.
“From being part of the Network Marketing Team that enabled me to work on 12 distinct brands to building & scaling Zoom, The Zoom Studios & Flick over the last few years…These 6 & a half years have indeed been memorable, challenging & transformative as a Marketing Lead of these brands,” she wrote in an Instagram post announcing her latest professional move.
D’Costa leads a diverse portfolio of brands with expertise in key facets of brand, digital and content marketing coupled with the power of content development, transformative IPs & brand solutions backed by sound business expansion goals, monetisation plans and revenue strategies.
Brands
Hyundai and TVS Motor partner to develop electric three wheelers
Joint development pact targets last mile mobility with localisation push
MUMBAI: Three wheels, one big ambition and a charge towards the future. Hyundai Motor Company and TVS Motor Company have signed a joint development agreement to co-create electric three-wheelers (E3Ws), aiming to crack India’s complex last-mile mobility puzzle. The collaboration moves beyond concept talk into execution mode, building on the E3W prototype first showcased at the Bharat Mobility Global Expo 2025. The goal now is clear, design, develop and commercialise a purpose-built vehicle tailored to Indian roads, riders and realities.
Under the agreement, Hyundai will lead design and co-development, bringing its global R&D muscle and human-centric engineering approach to the table. TVS Motor, meanwhile, will anchor the product on its electric platform, leveraging deep three-wheeler expertise and local market insight. It will also handle manufacturing and sales in India, with an eye on exports down the line.
The timing is strategic. India remains the world’s largest three-wheeler market, where affordability, durability and adaptability often outweigh sheer innovation. The upcoming E3W aims to strike that balance combining advanced technology with practical features such as adaptive ground clearance for monsoon-hit roads, improved thermal management for tropical climates, and flexible interiors suited for passengers, cargo or emergency use.
A key pillar of the partnership is localisation. Major components will be sourced and manufactured within India, a move expected to strengthen the domestic supply chain, create jobs, lower costs and improve after-sales support.
The shift from prototype to production will involve rigorous testing, certification and refinement to meet regulatory standards and consumer expectations. Dedicated cross-functional teams from both companies are already in place to accelerate timelines.
At a broader level, the tie-up reflects a growing trend in mobility, global players partnering with local specialists to navigate emerging markets. For Hyundai and TVS, the bet is that combining scale with street-level insight could unlock a new chapter in sustainable urban transport, one that runs not just on electricity, but on relevance.
