MAM
Sumit Vyas goes on an epic rant in Wakefit.co’s new campaign
Mumbai: “Yeh Covid na…2020 ghar mein, aur 2021 darr mein!”
From uncertainty about going back to work to worrying about a new variant of Covid-19 that might wreak havoc, 2021 has been a challenging year for everyone. And, this is exactly what Wakefit.co- the D2C home, and sleep solutions company is highlighting in its latest campaign- ‘The Honest Office-goer’s Rant’.
The new campaign video features Sumeet Vyas as the protagonist, who encapsulates the emotional turbulence people have been going through in the past year, in a light-hearted manner. As several months passed and people transformed their homes into office-like environments, the relationship and the bond with homes and home furnishings have increased. ‘The Honest Office-goer’ Rant’ (which follows the viral Bartan Dho Liye video that was introduced as part of the Open Letters campaign by Wakefit.co) highlights how the new normal and WFH has fostered a close relationship between people and their homes.
Wakefit.co head of brand Prateek Malpani said, “In the last two years, people have reoriented their way of living between the four walls of their homes. While doing so many people have naturally channelled their energies into livening up their surroundings, leading to an increasing interest in the home furniture segment. Through quirky and witty initiatives like these, we try and echo each other’s sentiments, while also addressing the importance of investing in their homes.”
Spring Marketing Capital partner-branded content Sandeep Balan said, “The campaigns we collaborate with Wakefit.co on always have a dash of wit and humor, to go with the core brand messages. The Honest Office-goer’s rant is another out-of-the-box attempt to showcase the pulse of the average Indian citizen and build brand resonance”
In 2020, when the first wave of Covid-19 broke out, Wakefit.co launched the Open Letters Campaign which attempted to evoke a sense of empathy and assure people that we are in this together, as a community, and will come out of it stronger, if we stand together. The videos were hosted on Wakefit.co’s branded content channel, Home Time.
MAM
McDonald’s India NE names Sara Arjun brand ambassador
Actor returns for nostalgic Buddy Meal campaign at Rs 119 for two.
MUMBAI: Sara Arjun just came home to McDonald’s because some love stories start with a childhood ad and end with sharing fries as grown-ups. McDonald’s India – North and East has appointed actor Sara Arjun as its brand ambassador, bringing her back to the brand that first captured her on screen as a child. The collaboration launches with a playful TVC introducing the Buddy Meal, a value offering priced at Rs 119 for two burgers (McAloo Tikki or Veg Surprise), two Cokes and one medium fries.
The film recreates the classic “girlfriend-boyfriend” banter from her original McDonald’s ad, with Sara joking about today’s “demanding” relationships before her buddy admits he just wants a simple McAloo Tikki. The voiceover lands the punch: “Shukar hai McDonald’s Buddy Meal for 2 hai… starts at just Rs 119,” closing on the tagline “Khao Meal, Baat Karo”, a celebration of uncomplicated joy and shared moments.
MMG Group and CPRL vice chairman Anant Agarwal said, “Sara’s return to McDonald’s is a wonderful reminder of the deep emotional connections many customers have grown up with. With the Buddy Meal, we are celebrating friendship, nostalgia and the simple joy of sharing a McDonald’s meal together at great value.”
Sara Arjun added, “McDonald’s has been a special part of my journey since childhood. Returning to the brand for this campaign feels incredibly nostalgic. The Buddy Meal captures the simple joy of sharing food and laughter with friends.”
Available for a limited period across McDonald’s restaurants in North and East India via dine-in, takeaway, drive-thru, the McDonald’s App and leading delivery platforms, the Buddy Meal taps into the brand’s legacy of creating relatable, feel-good moments.
In a fast-food world chasing trends, McDonald’s brings back a familiar face and a simple truth: sometimes the best dates don’t need grand gestures just good burgers, cold drinks and great company at a price that leaves everyone smiling.
