Prime Video adds Goldmines Play, betting big on dubbed South hits

MUMBAI: Prime Video has launched Goldmines Play as an add-on subscription in India, expanding its marketplace with a content-heavy service focused on Hindi-dubbed South Indian blockbusters and evergreen Bollywood films.

The streaming platform from Goldmines Telefilms offers a broad catalogue featuring popular titles such as Rangasthalam, Ala Vaikunthapurramuloo, Bigil, Sarileru Neekevvaru, Sarrainodu, Son of Satyamurthy, Magadheera, Oh Baby and Uppena, alongside classic Hindi films including Hera Pheri, Vaastav and Apne. The service is priced at Rs 39 a month, with an introductory offer of Rs 29 for the first month.

Positioned as family-friendly entertainment, Goldmines Play spotlights Hindi-dubbed films starring leading South Indian actors such as Ram Charan, Mahesh Babu, Vijay and Allu Arjun. Subscribers will also gain access to exclusive digital premieres.

Prime Video ads India head of marketplace (add-on subscriptions and movie rentals) Gaurav Bhasin, said the launch strengthens Prime Video’s regional content offering and underlines the platform’s role as a one-stop destination for premium streaming services.

Goldmines Telefilms founder and chief executive Manish Shah, said the move marks the company’s next phase of digital expansion, building on its dominance in satellite television and YouTube movie distribution to serve Hindi-speaking audiences nationwide.

Prime Video’s add-on marketplace allows customers to manage multiple subscriptions under a single login and billing system, with unified search, recommendations and offline downloads across services.