iWorld
DoubleVerify names Rose Velez-Smith as EVP and CHRO
Mumbai: DoubleVerify, a software platform for digital media measurement, data and analytics, has announced the onboarding of Rose Velez-Smith as EVP and chief human resources officer (CHRO).
As CHRO, Rose will be responsible for all aspects of our human resources strategy and people functions globally, including talent management, leadership development, compensation & benefits, diversity, and inclusion & belonging, said the company in a statement on Tuesday. She will work closely with the CEO and executive leadership team to ensure the company continues to build a culture that attracts, retains and develops the best people for DoubleVerify’s rapidly growing workforce, it added.
“DV’s people are our greatest asset and driver of our competitive advantage,” said DoubleVerify CEO Mark Zagorski. “Rose’s experience in executing large-scale employee acquisition, development and engagement programs for high growth global companies, make her perfectly suited to help advance the DoubleVerify organization to our next stage of success.”
Prior to joining DV, Rose managed global HR efforts for Pitney Bowes, spending more than two decades with the organisation. Most recently, she served as vice president of Total Rewards and HR Shared Services and led the organisation’s Covid-19 management team throughout the pandemic. Prior to Pitney Bowes, Rose worked at Navigant International as regional human resources director. She also spent nine years at Champion International in various HR roles.
“I am excited to join DoubleVerify at a time when the company is rapidly expanding globally,” said Rose Velez-Smith on her new role. “I look forward to working with the world-class DV team to solidify an organization and culture that reflects the innovation and passion we bring to solving the industry’s toughest challenges.”
Rose holds a bachelor’s degree in liberal arts and a master’s degree in human resources development and counseling from the University of Bridgeport, CT. She also completed several executive leadership programmes at the RBL Group, Cornell University ILR School, and the University of Virginia Darden School of Business.
iWorld
Tata Play Binge adds Pocket Films to micro drama platform Shots
Over 210 micro dramas and 220 hours of content strengthen short form play
MUMBAI: Short stories are getting shorter and sharper. Tata Play Binge is doubling down on snackable storytelling, adding Pocket Films to its micro-drama hub Shots as it looks to capture India’s fast-growing appetite for quick-consumption content. The move expands Shots into a deeper, more diverse catalogue, now featuring over 210 micro-dramas and 220 hours of short-format programming across genres such as action, drama and thriller. The content spans Hindi and key regional languages, reflecting the increasingly local yet mobile-first nature of viewing habits.
Pocket Films brings with it a library of emotionally driven, culturally rooted narratives, including micro-dramas like Chaturanga, Vidushi, Maasa, Silent Cycle and Pilibhit, alongside short films such as Lock-up, Dubki and The Disguise. The addition builds on existing partnerships with Bullet and Stage, strengthening Shots as a one-stop destination for bite-sized storytelling.
Designed for vertical viewing, the platform leans into scroll-friendly interfaces, auto-play sequencing and seamless discovery mirroring the habits of always-on, digital-first audiences. The content remains ad-supported and is available within the Tata Play Binge app at no additional cost.
The integration also sits within a broader aggregation strategy. Tata Play Binge currently offers access to 30 plus OTT services including Prime Video, JioHotstar, Zee5 and Apple TV+ through a single subscription and interface, aiming to simplify fragmented streaming consumption.
As platforms race to keep up with shrinking attention spans, Tata Play Binge’s bet is straightforward: when stories get shorter, the catalogue needs to get bigger and faster.
