MAM
Apis India brings in Sharad Vatss as marketing & sales head
Mumbai: Apis India Ltd has brought Sharad Vatss on board as national head of sales and marketing.
The company has announced this key organisational change to generate more synergies in the business as it plans to expand further, said the statement. “In this role, Vatss will be responsible for driving connected marketing and sales at the company,” it added.
An MBA in marketing, Vatss has over 22 years of experience in sales, strategy designing and marketing. His expertise lies in driving breakthrough growth for a business. In the past, he held senior leadership roles with brands of PepsiCo. His last assignment was of vice president of sales, where he was responsible for driving sales and distribution for India operations of brands like Tropicana juices, Gatorade Sports drink, Lipton Ice Tea and others with the capacity of national sales head.
“Apis India has created a name for itself in the FMCG industry through its amazing value proposition, a strong leadership team and extremely talented employees,” said Sharad Vatss. “I am thrilled to join the Apis team in a role that combines my background and experience solving complex problems related to sales and marketing and expanding client relationships. ”
Brands
Mother’s Recipe launches Summerwala Sharbat range
Five nostalgic flavours priced at Rs 215 aim to tap summer refreshment demand.
MUMBAI: Call it a sip of summer nostalgia, Mother’s Recipe is bottling childhood memories and pouring them back into the present. The homegrown ethnic food brand has introduced its Summerwala Sharbat range, a five-flavour line-up designed to recreate the familiar tastes and rituals of Indian summers, while catering to modern consumption habits. The range features Mango Panna, Rose Syrup, Jeera Masala Syrup, Khus Syrup and Lemon Ginger Squash, each rooted in flavours that have long defined seasonal refreshment across Indian households. From the tang of raw mango to the cooling comfort of khus, the portfolio leans heavily into recall, not reinvention.
At a time when brands are increasingly leaning on nostalgia as a strategic lever, Mother’s Recipe is positioning Summerwala Sharbat as both a functional beverage and an emotional cue. The idea is simple: revive the small, everyday rituals post-play drinks, family gatherings, the clink of ice in a glass that once defined summer afternoons.
The products are packaged in 750 ml PET bottles and priced at Rs 215, targeting both routine household consumption and social occasions. Distribution spans leading e-commerce platforms as well as select offline retail outlets.
Mother’s Recipe executive director Sanjana Desai said the intent was to bring back flavours tied to “taste, routine and home”, while making them relevant for today’s consumers.
The move reflects a broader shift in the beverages market, where heritage-led storytelling and familiarity are increasingly being used to stand out in a crowded, innovation-heavy category.
With Summerwala Sharbat, Mother’s Recipe isn’t just selling a drink, it’s selling a season, one glass at a time.
