iWorld
Digital series ‘Matsya Kaand’ crosses 100 million views on MX Player
Mumbai: Digital series “Matsya Kaand” has crossed 100 million views on MX Player within 30 days of its release, the OTT platform said on Wednesday.
Produced by Banijay Asia, the series stars Ravii Dubey, Ravi Kishan, Piyush Mishra, Zoya Afroz, Madhur Mittal, Rajesh Sharma and Naved Aslam amongst others and is directed by Ajay Bhuyan. The series has been well received with a 9.4 out of 10 rating on IMDb.
“We are amidst a content revolution where we are witnessing refreshing, experimental content taking the front seat with the audience all over the world,” said Banijay Asia founder and CEO Deepak Dhar. “At Banijay Asia, we thrive on presenting narratives that resonate with the cultural milieu and we look forward to following the same route with accelerated zeal and efforts in our forthcoming presentations.”
“We are thrilled to have witnessed such a fantastic response from audiences for Matsya Kaand,” said MX Player chief content officer Gautam Talwar. “While the show crossed a 100 million views mark within a month, we are still seeing new viewers joining the Matsya Club each day.”
“Matsya Kaand has truly changed the trajectory of my career. It challenged me as an actor and made me physically mentally and spiritually align with this craft like never before,” said actor Ravii Dubey. “Receiving positive reviews of the show re-affirmed that all the hard work we’ve put in as a team has paid off.”
eNews
Piyush Thakur steps down as Inshorts’ chief revenue officer
Former vice president and cro says exit marks a new chapter after close to a decade of building revenue and partnerships at Inshorts Group.
NOIDA: Piyush Thakur has stepped away from Inshorts Group after nearly 10 years with the company, marking the end of a long tenure that culminated in his role as chief revenue officer.
In a farewell note, Thakur said he was “turning a new page” after almost a decade at Inshorts, calling it one of the hardest professional decisions he has made. He added that his exit was not driven by uncertainty about the future, but by reflection on a long association with the company.
Thakur joined Inshorts in October 2016 as vice president and spent around seven years in the role before being elevated to chief revenue officer in April 2024, a position he held until April 2026.
He said his tenure was defined by “thousands of mornings, late nights, product debates and breakthrough moments”, as the company evolved into a large-scale digital news platform used by millions.
In his note, Thakur emphasised that Inshorts’ growth was a collective effort across teams, adding that engineers, designers, sales teams and customer support staff all contributed to building the platform. He said the company’s success was not the result of individuals but of “everyone who stayed, passed through, and left their mark”.
Before Inshorts, Thakur worked across several digital media and business development roles. At ESPN, he served as senior regional manager from October 2015 to October 2016, focusing on growth initiatives, strategic opportunities and video distribution.
At Times Internet, he worked for nearly three years, including as head of business development from April 2015 to September 2015 and chief manager from January 2013 to March 2015. His responsibilities included monetisation of mobile platforms, managing media and developer partnerships, and driving revenue across digital properties such as The Times of India and The Economic Times.
Earlier, he worked at Brandmovers as head of business development from June 2012 to June 2013, handling digital, mobile and social media marketing solutions, client development and strategic consulting. During this period, he also worked on advertising revenue, brand strategy and CRM-based solutions.
At Inshorts, Thakur’s role focused on revenue strategy, mobile and media partnerships, and growth initiatives across platforms. His profile highlights experience in mobile product management, digital business models, partner ecosystems and revenue expansion in high-growth environments.
