Brands
Reliance General Insurance wishes to be every car owner’s ‘Friend in need’
Mumbai: Reliance General Insurance Company (RGICL) has launched its new digital campaign #CarKaYaar to reinforce its brand positioning as the ‘Friend in Need’ for car insurance customers.
Created by ^ a t o m network, the campaign includes an animated series of six films that drives the message – ‘RGICL will always take care of you and your car, no matter what happens’. Using RGICL’s affable brand face BroBot in extraordinary situations, the campaign uses a humorous and quirky storytelling approach to communicate its message.
Explaining the thought behind the campaign, Reliance General Insurance chief distribution officer Anand Singhi said, “Classically the insurance sector has been filled with serious narratives depicting care, security, and various other emotional spiels. With the #CarKaYaar campaign, we have tried to break free the monotony and communicate our message in a fresh way with a bit of humor and quirkiness.”
Talking about the evolution of the insurance industry in the past few years, Singhi said, there has been a significant change in customers’ insurance requirements. “Add-ons are critical components in car insurance policies that offer additional protection. However, there is a lack of awareness. With this campaign, we have tried to raise awareness about car insurance add-ons and how they can offer financial protection against various types of car damages,” he added.
^ a t o m CCO Yash Kulshretsha and NCD Ananda Sen said, “The motor insurance journey is filled with doubts and skepticism of customers. The fear of not having something covered in an accident is more significant than the accident itself. We set out to highlight that with a series of films under ‘No matter what happens to your car, you can always rely on your #CarKaYaar.”
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
