News Broadcasting
TV9 withdraws from NBDA over news ratings issue
Mumbai: News broadcaster TV9 Network has announced its decision to withdraw its membership of News Broadcasters and Digital Association (NBDA) over the latter’s stance on the issue of resuming TV news ratings.
Just a day after the government gave its go-ahead to Barc India to release the ratings, NBDA called upon the TV rating agency to take “some additional measures” before releasing the data. This included steps to make the systems more transparent, robust, and reliable, as well as to ensure that there is no manual intervention at any step in the rating process.
In his letter to the association on Friday, Das said, “We, TV9 network, a full member of NBDA, do not subscribe to this view of NBDA Board. This seems to be a viewpoint of select members of the association and certainly not that of the entire NBDA.” He also wrote an open letter expressing his disappointment over the association’s alleged attempts to stall the ratings by raising doubts over the credibility of the Barc data.
On Wednesday, the information and broadcasting (I&B) ministry directed Barc India to immediately resume news ratings which had been hanging fire since October 2020. The decision to resume ratings came at the back of sustained efforts of several news channels, working with various stakeholders for over one year.
“As a full member of NBDA, we have tried to reason with NBDA repeatedly but to no avail. I am not sure whether the association actually wants the ratings to resume at all. The latest communication only makes a bad situation for the news industry worse” he wrote further, “. On the contrary, NBDA has been expressing views in public, on the most critical issue pertaining to the news genre, which I am completely in disagreement with. Therefore, I am left with no option but to withdraw from NBDA with immediate effect.”
According to Das, the stalling of ratings has “imperiled the news genre viability from a revenue perspective”, which he termed as an “unfair trade practice”. “The news genre is being put to disadvantage as more and more advertisers threaten to walk out. Here again, genuine interests of the news TV industry are being compromised,” he wrote.
TV9 Network is also a member of the News Broadcasters Federation, another representative body of broadcasters that had been imploring the government to resume TRPs for news channels for over a year.
Also read : News genre ratings: Broadcasters question ‘curious delay’; NBDA calls for additional measures
News Broadcasting
Senior media executive Madhu Soman exits Zee Media
Former Reuters and Bloomberg leader says he leaves with “no regrets” after brief stint at WION and Zee Business
NOIDA: Madhu Soman, a veteran of global newsrooms and media sales floors, has stepped away from Zee Media Corporation after a short stint steering business strategy for WION and Zee Business.
In a reflective LinkedIn note marking his departure, Soman said his time within the network’s corridors was always likely to be brief. “Some chapters close faster than expected,” he wrote, signalling the end of a nearly two-year spell in which he oversaw both editorial partnerships and commercial strategy.
Soman joined Zee Media in 2022 after more than a decade abroad with Reuters and Bloomberg, returning to India to take on the role of chief business officer for WION and Zee Business. His mandate was ambitious: bridge the newsroom and the revenue desk while expanding digital and broadcast reach.
During the stint, Zee Business reached break-even for the first time since its launch in 2005, while WION refreshed programming and strengthened its digital footprint across platforms such as YouTube and Facebook.
But Soman suggested the cultural fit proved uneasy. Describing himself as a “cultural misfit”, he hinted at deeper tensions between editorial instincts shaped in global newsrooms and the realities of India’s television news ecosystem.
Before joining Zee, Soman spent more than seven years at Bloomberg in Hong Kong as head of broadcast sales for Asia-Pacific, expanding the company’s news syndication business across several markets. Earlier, he held senior editorial roles at Reuters, overseeing online strategy in India and managing Reuters Video Services from London.
His career began in television and wire reporting, including a stint with ANI during the 1999 Kargil conflict, before moving into digital publishing as India’s internet media landscape took shape.
Now, after nearly three decades in broadcast and digital media, Soman is leaving Delhi NCR and returning to his hometown, Trivandrum.
Exhausted, he admits. But unbowed. And with one quiet line that sums up the journey: he didn’t sell his soul — because some things, after all, are not for sale.
