MAM
Interactive Avenues names Juin Chakraborty as AVP client servicing-West
Mumbai: In a significant step towards the agency’s growth strategy, Interactive Avenues – a Reprise Network company has welcomed Juin Chakraborty into the fold. She joins as associate vice president, client servicing – West and will be responsible for delivering business solutions and strategies to clients. Based out of Mumbai, she will report to business head – client servicing Shantanu Mulay.
With more than 12 years of work experience spanning across digital, including creative, media, and tech, Juin comes with a wealth of experience. Having worked with both agencies and corporates, Juin has a deep understanding of how creative communication and business strategy come seamlessly together to build hugely successful brands. Juin was last with Mahindra & Mahindra (automotive), where she led their digital strategy, creative, and media planning across brands.
“Clients are looking at digital offerings differently after the pandemic and there is a need to offer integrated solutions to them. It is important for agencies to take a consultative approach and add value at all touchpoints in their digital transformation process,” said Shantanu Mulay. “Juin is exactly the right person needed to lead this evolved way of working between agencies and clients and we’re excited to see the growth she will be able to deliver.”
He further said, “Juin has been a seasoned digital professional and championed many key projects for her clients. We are confident she is going to add immense value and I am delighted to have her on board.”
Discussing her new role, Juin said, “What excited me about Interactive Avenues was the company’s efforts towards bringing multiple digital functions together to drive not just digital marketing, but business solutions for clients. I look forward to a fulfilling journey.”
Juin’s educational credentials include a master’s degree in English from Delhi University and her career spans companies like Ogilvy One, Fortis Healthcare, and Axis Mutual Fund where she explored and mastered the various facets of digital marketing.
Brands
Primus Partners appoints Akasa Air co-founder Neelu Khatri as independent director
Veteran aviation and defence professional joins as independent director
NEW DELHI: Primus Partners has appointed Neelu Khatri, a founding member of Akasa Air, as an independent director, strengthening the consulting firm’s board as it prepares for its next phase of growth.
Khatri brings more than three decades of experience across defence, aviation, aerospace technology and consulting. She was part of the core team that helped build Akasa Air from concept to launch, contributing to what has been widely described as one of the fastest airline scale ups in recent aviation history.
At Primus Partners, she will provide strategic guidance on corporate governance and help steer the firm’s long term growth plans. Her experience of building a start up into a full scale organisation is expected to support the consulting firm as it expands its footprint.
Primus Partners co-founder and chairperson Davinder Sandhu, said the appointment brings valuable expertise to the board. “Neelu’s journey across defence, aviation and consulting brings a rare blend of operational insight and strategic thinking. Her experience in rapidly scaling Akasa Air will be invaluable as we continue to grow while maintaining a strong focus on corporate governance,” he said.
Primus Partners, an India headquartered management consulting and solutions firm, has emphasised governance and board oversight since its early days. The company has also taken an unconventional approach by inviting its Gen Z employees to attend board meetings so that younger perspectives can contribute to discussions.
Speaking on her appointment, Khatri said the consulting sector is entering a transformative period shaped by emerging technologies. “The industry is evolving rapidly with the rise of AI. This is an exciting moment for an Indian origin consulting firm like Primus Partners to expand its product offerings and strengthen its presence globally,” she said.
She added that as the firm pursues ambitious expansion plans, her focus will be on ensuring strong governance frameworks and effective risk management as the organisation scales.
