iWorld
Nielsen, Experian expand agreement to enhance identity demographics
Mumbai: Nielsen and Experian have announced an expanded strategic initiative to enhance identity data in the United States for digital measurement of the open web. Experian marketing data assets will enhance the Nielsen Identity System by providing persistent IDs for open web measurement, increasing coverage and interoperability by supporting audience measurement across screens and devices that are consistent and comparable.
Forthcoming cookie deprecation is fundamentally changing the advertising ecosystem. Combined with the deterioration of other digital identifiers, there’s greater emphasis on people-first measurement approaches to accurately count and deduplicate audiences across platforms as well as report on a person’s characteristics, thus addressing advertising waste and fraud.
Integrating Experian marketing data assets into the Nielsen ID System will further strengthen Nielsen’s ability to match person-level data to devices, increasing the scale and accuracy of demographic distribution for reported impressions for Nielsen’s Audience Measurement and Outcomes products.
Advertisers and publishers can use Nielsen Digital Ad Ratings (DAR) with more confidence knowing the solution leverages a variety of best-in-class data sources that are aimed towards appropriately assigning and deduplicating audience demographics across devices, content and ad exposure. This initiative builds on the two companies’ longstanding relationship where Nielsen is already leveraging demographic data from Experian in Connected TV DAR services.
As part of the Nielsen ID System, the Nielsen ID Graph links billions of first and third party signals which are calibrated against, and validated by, Nielsen’s people-based panels and truth sets. This joint initiative will further position Nielsen to scale its ID Resolution System and deliver deduplicated audiences across linear and digital platforms as part of NielsenOne, its cross-media measurement solution.
“This expanded agreement with Experian immediately enriches Nielsen’s Identity System in the US, and showcases our commitment to independent measurement and marketplace interoperability,” said Nielsen chief data and research officer Mainak Mazumdar. “This is an important milestone as we continue to evolve our technologies and methodologies as we move toward NielsenOne, underpinning a strong digital measurement capability which helps with the vision of a true cross-platform that measures across all screens.”
“Experian’s goal is to enable privacy-forward identity in the marketing ecosystem, helping brands build smarter audience strategies and powering more robust cross-platform measurement,” said Experian Marketing Services SVP – strategy and partnerships Aimee Irwin. “We are excited to expand our longstanding strategic partnership with Nielsen, bringing addressability at scale through connectivity and interoperability across the ever evolving identity landscape.”
iWorld
Hari Om OTT premieres Bhagwan Jhulelal Sai series
First devotional show on Jhulelal Sai streams in Sindhi and Hindi.
MUMBAI: Hari Om OTT just turned the tide for devotional dramas because when Jhulelal Sai steps onto the small screen, even the waves start streaming in two languages. Hari Om OTT, India’s leading devotional streaming platform launched in June 2024, has premiered Bhagwan Jhulelal Sai, a milestone series that marks the first-ever show dedicated to the revered deity of the Sindhi community. The show, starring Manish Raisinghani as Jhulelal Sai / Varun Dev and Parag Tyagi as Mirkh Shah, launched on Jhulelal Jayanti and is available in both Sindhi and Hindi.
The series chronicles the life, journey and teachings of Bhagwan Jhulelal Sai, blending mythology with historical elements to deliver an authentic and inspiring narrative for global audiences.
Manish Raisinghani said, “Portraying Jhulelal Sai and Varun Dev was not just a role, it was a spiritual journey and a moment of immense pride for my family and community. This one holds a special place in my heart, especially since the show is coming in our very own Sindhi language as well.”
Parag Tyagi added, “Jhulelal Sai is the first-ever show that beautifully blends mythology with history. Hari Om has achieved something truly special by bringing the stories of our gods and goddesses to audiences in their authentic language.”
Hari Om OTT CEO Avinash Dugar said, “With Bhagwan Jhulelal Sai, we’re excited to share this inspiring story with the Sindhi community and beyond. We will continue to showcase the stories of Indian culture and Sanatan Dharma to the world, presented in their own language.”
The premiere builds on Hari Om OTT’s track record of acclaimed devotional titles including Mata Lakshmi, Jai Jagannath, Shri Tirupati Balaji, Mata Saraswati and Chandra Dev, all focused on celebrating India’s cultural and spiritual legacy through high-quality storytelling.
In a streaming landscape crowded with fiction, Hari Om OTT is quietly proving that the most powerful stories aren’t made up, they’re the ones that have already inspired generations, now delivered straight to your screen in the language of devotion. Bhagwan Jhulelal Sai is now streaming on Hari Om OTT.
